Keywords: something not everybody yet understands but still something you need to have to be able to get awesome traffic to your website.
So What Are Keywords?
Keywords are those search terms people type into search engines when they are looking to find information about something.
Take a look at your past 10 searches on Google, yes those are all keywords.
Whatever you typed in, Google has shown you results that they think matches your keyword the most.
So… For you to be able to get visitors (from search), you also are going to need to get ranked under specific keywords.
What Can Keywords Do For You?
This can make or break your site. Picking and targeting the right keyword could mean that you get 10,000 visitors a day or 0 per day.
Yes, they are this important.
I made the mistake once of not going after keywords and I’ve lost out on a lot of traffic.
For the first 50 posts or so on my main blog‘s life, I didn’t write with keywords in mind at all, needless to say: my search traffic (which is extremely valuable) suffered.
Lesson learned, and today I want to make sure you start realizing that keywords are important too.
How To Find The Right Keywords
Keywords are everywhere. So there is no need to “find” them, you just have to research them and find the best ones there are for you.
How to determine if a keyword is good to use?
It gets 50 or above in searches per month
Always make sure that your keyword actually gets some traffic every month.
50 may sound like way to little but such keywords won’t have much competition (we’ll discuss this next). It’s much better to rank for 10 keywords that get under 50 searches than not ranking for a keyword that gets 5000.
Building a good SEO rank doesn’t happen instantly.
Think of SEO as a big wall (Trump voice) that you are building brick by brick. In a years time if you target low competition keywords, even if they get very little traffic, your blog is going to do well on search engines and you will be getting a LOT of traffic!
Obviously, you are going to want to rank for a keyword but if it’s a highly competitive keyword, then it’s going to be super hard.
When going for competitive keywords, you will be competing with blogs and websites that have a higher authority than you.
Examples Of Bad & Good Keywords
“Ways to make money online” – bad!
“Make money online with a homemade business” – great keyword!
Let’s look at the data of each one:
“Ways To Make Money Online”
*Competing pages: 271
SEO Power: Red (Very tough to rank)
*Competing pages are the pages that are targeting the exact keyword but it’s not who you’ll be competing with. There will be 1000s of other websites that are targeting that keyword with other words.
“Make Money Online With A Home Based Business”
*Competing pages: 50
SEO Power: Green (Easy to rank for)
Obviously, the first keyword has much more searches but believe me when I say it would be damn near impossible to try and rank for that.
The second keyword has fewer searches but you have a chance of ranking for that, and if you do, you’re looking at 50-100 traffic a month from just 1 keyword.
Write yourself 20 posts like this and you’re looking at 2000 visitors a month, enough to start making some money!
*I will suggest a free keyword you can use further down below to find easy keywords to rank for.
Now that you have a list of keywords we can use, it’s time to start putting them on your website so you can get ranked for them.
How To Add Keywords To Your Website
In Post Title
Your targeted keyword should always be in your post title. This will give search engines and readers an idea of what the post is actually about. Everything starts from the post title.
One good tip I learned from Backlinko is to have your keyword closer to the front of the title like this:
“Make money online with a home based business that you can start today”
This is much better than;
“Here is what you have to do to make money online with a home based business”
While the latter post title still has the keyword in the title, it’s in the end of the title. It may still work, but it’s much better to have it in the front,
In The URL
If you are a WordPress user, then this feature will be done automatically for you. WordPress generates a post’s URL from the title.
If you’re not on WordPress, then you have to write it yourself.. and oh: GET ON WORDPRESS!
In The Fist 100 Words / Paragraph
The next part is to add the keyword in your first 100 words of your post. This will solidify to search engines and readers what the post is about.
Do make an effort to put it in the beginning of the post but never “force” it. Always aim to create content that flows naturally.
At the Bottom Of Your Post
After you’ve done the previous steps, just mention the keyword again in the bottom of your post, basically, sum up what you’ve just shared and try to place the keyword in there.
Again, do not force it; if it appears naturally that’s fine, if you gave it some effort but still it doesn’t fit 100%, do not force it.
Some Other Ranking Factors You Need To Keep In Mind
Remember that Google doesn’t only rank exact keywords either. You will find plenty of search results that don’t have the exact keyword as you types (I’m sure you’ve noticed this before).
This happens because Google’s algorithm doesn’t just look at the keyword, they have over 200 ranking signals which they use to rank content.
If your post is not being ranked for a certain keyword, even if your research shows that it has very little competition, just know that the other 200 factors of SEO are also at play and it does not mean that you’ve done something wrong.
How To Increase Your Chances Of Ranking In Google
First, I suggest you take a look at the 200 ranking factors I’ve just mentioned and see what you can do to help your blog align with these “rules”.
But, I do have a few tips that I would like to share with you today, most of which would compliment some of the most important factors of them all:
Comments are the lifeline of each blog. They will give the impression that your blog is popular and it’s being enjoyed by readers, thus Google see it as a “good piece of content”
John Chow once said: “Where people go, Google will follow” and that is true.
If your site has a social following and your articles are constantly being shared and pinned, it also gives the indication that your blog is of “high authority”, thus giving you a boost in the search engines.
Write Longer Content
Data has shown that most of the articles that rank on the first page are typically posts that have 1500+ words in them.
If you write a 400-word post there isn’t much chance of it getting ranked, especially if all your site is filled with “thin” blog posts.
However, you should always aim to keep your content at the highest quality possible.
A great 1500 word blog post is not a 1000 word post that was beefed up, but rather a 2000 word post that was cut down.
Do you get my point here?
Quality is key in everything. If you can completely share all you need to share in a 1,000 word post then so be it, I’ve written shorter blog posts before and some have ranked, some didn’t. That’s ok, it happens.
You might also want to know that one of the most popular blogs on the internet is Seth Godin’s and his posts are sometimes just a few sentences each.
These methods I’ve just shared with you are just some of the best SEO practices you can use to have your blog rank for certain keywords but they do not guarantee that you will end up on the first page, although they will surely help you improve.
Nobody knows EXACTLY what Google wants from the content they rank, not even Google knows, as they constantly keep changing their algorithm. You’d be surprised to know that the algorithm changes every day in some way or the other.
Where And How To Find Good Keywords
Keywords can be anything. Whatever you type into search engines is a keyword but for you to properly target great keywords, you need to have a keyword tool.
For that, I would like to introduce you to my favorite little keyword tool >> Jaaxy
Jaaxy is a paid keyword tool BUT, you can try it for free as you have your first 25 searches on the house.
Here is a screenshot to show you what Jaaxy actually does:
As you can see, from entering one simple keyword, Jaaxy has found other relatable keywords that I can use for blog posts.
If you ever feel stuck on getting post titles idea, Jaaxy will be your biggest friend.
I won’t go into much detail on all the features of Jaaxy as you can try it out for yourself here (for free). You can also view the video tutorials that are available for you so you can find out what all the numbers and colors mean.
There is also a free keyword tool that I use inside Wealthy Affiliate, where you will be able to learn how to start an online business with their many free courses.
I really hope this post has shed some light on how to add keywords to your website and blog. It may sound like a difficult, complicates task but trust me it isn’t.
When you have the right information, the right tools, and the willingness to use both, keyword research and adding keywords should not be a problem for you.
If you have any questions, do leave them down below in the comment area and also if you think somebody will benefit from reading this post, share it on your social channels. It would really help MY rankings haha.
Thank you very much!