How To Make Money Buying & Selling Websites

Did you know you can make quite a good income online simply by buying and selling websites?

In this guide, I am going to share with you all that I know about how to make money with this business model.

I have been building (& selling) websites for the past 7 years now and I’ve learned a few lessons along the way which I think you will find interesting – and;

I can almost guarantee you will be making money with this if you follow everything to the T.

Granted, this is not a “quick way to make money online”, but it is a REAL way to make money and as you’re about to see;

You can definitely make money buying and selling websites, even if you’re a beginner with not that much time to spare.

If that sounds good to you, sit back, take notes and as always, if you have any questions; you can let me know down below.

Are Websites Digital Real Estate?

how to make money buying and selling websites

One thing you need to understand before we get going is that websites are “real estate” of the digital world.

You can also say that running a website portfolio is very much like running a real estate portfolio:

  • It takes money to get started (although not as much)
  • You will be getting paid while you hold a property (much like rent)
  • You can invest in your property (website) for higher valuations
  • The value will increase over time (if you keep up the maintenance) and;
  • People are willing to drop big money on a passive-income-generating asset.

In the future, I am planning to eventually ease out of the “online business” world and start investing in real estate instead and I am sure buying and selling websites (for a profit) will be a good practice run for buying and selling real estate.

Can You Make Money Buying & Selling Websites?

can you make money selling websites
Credit: Empire Flippers Marketplace.

The short answer to this is YES.

You can most definitely make money buying and selling websites, and that’s what this guide is going to show you how to do.

With that said, the next question would be;

How much can you make?

As with every other (online) business model, how much money you can make is tied to a lot of variables which I can’t possibly mention all here, however;

I will give you a few variables which are quite obvious, but many disregard:

Your skill level (experience):

The business of buying and selling websites does involve a bit of skill and experience. I would not advise this a complete beginner to do as it can get quite tricky and it can get quite costly if you do not know what you’re doing.

This does not mean a beginner can not follow this guide and be successful with it, it just comes down to the next “variable”, which is…

Your expected time-frame:

If you plan on reading this guide with the hopes you will have “the secrets” to building a profitable website-flipping business by the end of the week, you’re dreaming.

Time is a huge variable here.

Both to how much time you are willing to spend on your business – and also;

How much time you plan on giving your “digital real estate” to grow, mature, and bring in maximum profits.

Again, all of this will be explained in simple-to-understand English so if you’re a complete beginner, keep reading.

Just don’t expect any quick riches (yet).

Your patience:

Continuing on from my previous point;

There’s no such thing as quick riches online.

I know there’s a lot of marketing messages that suggest this idea, and I for one have never come across a “get rich quick method” online, and believe me; I tried.

Buying and selling websites do require patience (amongst other things) so again;

If you’re going to come into this with the expectation of quick profits, sadly – this method does not provide that.

Your quality of service:

One other variable is the “quality” of service you provide.

People want to buy great websites who are money-makers with plenty of potential for growth and even more profits.

If you can do this (and I will show you how soon), you will be successful at making money this way because as I said;

People are willing to spend big money on passive-income producing assets such as web properties.

How Much Money Do You Need To Get Started?

how to make money building websites for local businesses

The unique thing about this business model is that you can get started either with $0 or with thousands of dollars.

The more money you have to invest, the better as you will be able to buy up websites from the open marketplace and then flip them for a profit a few weeks/months/years later.

If you have no money to stary with, instead of buying a website, you can build one from scratch, and it will be ready to “sell” (for a decent profit) in just a few months.

I will explain more about this next…

How To Get Started With The Website Business

To get started, you are going to need to have a website on hand that you can SELL (for a profit).

There are two ways you can acquire this:

  • Either by buying a ready-made website (saves time, but expensive to get) – or:
  • Build one yourself (saves on money, but requires a lot of time to grow).

Let’s dig a little deeper into each one and share with you what I know about the two methods.

Buying A Ready-Made Website:

This is not something you want to do IF you’re brand-new to this business.

(I will show you how to build your own money-making website you can sell further down below).

However, if you have the budget for it; then you can buy up a website that is listed for sale, work on it for a few months to make it even more valuable and then flip it for a profit later.

Of course, it’s easier said than done.

To be able to raise the value of a website, you need to do either of these three things (or all):

Each of these steps deserves a dedicated guide as all are a skill in itself. You can click each of the above links to learn more about each one.

However, if you have some experience building websites, then you know what you have to do.

As I will explain further down below, the value of a site goes from 30X to 50X its monthly earnings, which means;

If you buy a site that makes $100 a month for $3,000, and then you get it earning $200 a month;

You now have a website that you can sell for $6,000 a month.

If you know what to look for, you can find a website that is making $100 a month but is poorly monetized, which means you can come in – as an experienced buyer – and improve its conversion rate for it to earn double that (in just a few weeks);

Thus; you can theoretically make $3,000 a month just by finding, buying & improving such a site.

This is where buying a ready-made website is beneficial.

You will get to see already what it’s doing, and if you know what to look for, you should know how you can improve it.

That’s one way you can make money buying and selling websites, let’s now look at how a beginner can make it happen.

Building A Website (& Then Selling It):

Your other option is to build a website yourself, from scratch and then sell it later.

It may seem daunting, but let me runs some numbers by you so you can see how this can easily become a major moneymaker when done on an “industrial” scale:

I’ve recently been working on a “profitable niche site case study” and one of these sites is already earning me $300 per month, which means; in my eyes, the website can fetch $10,000 a month.

However, let’s just say you can build a site that makes a modest $100 per month online.

This is very very easy to do.

From my experiences, I can tell you that a website with 30 to 50 blog posts published is enough to get enough traffic for it to be able to make that $100.

To be able to get to that number of published blog posts, you may need 2 months (some can probably pull it off in one month even).

This means that in one month, you build a website that makes $100 per month and can now sell it for at least $3000!

Does this mean you can make $3,000 a month buying and selling websites?

In theory, YES, however – what you need to understand is that if you publish 50 blog posts, it does not mean you are guaranteed $100 that same month.

It will take time for you to publish these posts, for Google to rank them, and for you to be able to sustain that level of income for ~6 months (you can not just make $100 once and have the website ready for sale).

However, yes – to build a website that makes $100, you can pull it off with just one month worth of ‘work”.

This goes back to how much time you are willing to give a website and to having patience with this business.

As the site matures, the more traffic it will get, the more rankings it will hold and most probably; the more money it will be able to make you.

But what if the website never makes any money?

Let’s just assume you build a website, you publish 50 posts on it, you “had it” for a year, but it’s not making money.

Well, that does not mean the site is value-less either.

For a site that does not make money, investors look for the quality of content.

Decent content writers online charge $0.05c per word.

Now let’s say you have a website with 50,000 published words, you can sell that content (i.e that website) for a “discount” of $0.03c per word and get $1500.

Investors who are looking for websites in your chosen topic (that know how to make money with a website brimming with content) will not hesitate to buy your content thus, eliminating the need to write the content themselves.

Do you see where I am going with this?

This is just simple math to show you that you can never really lose money if you decide to build a website to sell it later. The only question is:

Would the $1500 be worth the 2 months of “work” you put into the website?

For some, it may be – for others; not so much. That is for you to decide.

That’s pretty much it.

Soon, I will tell you about a few marketplaces where you can buy and sell websites. This will give you an idea of what websites are selling and how much they’re going for – but;

Before we get to that though, let me walk you through the formula of…

How To Price Your Website

As I said, the typical valuation for a website comes from the money it’s earning.

You may find different numbers, but on average, you will get 30X to 50X the monthly profit.

But how do you decide on the multiplier?

This needs a long answer and this post is already too long as it is so my suggestion would be to visit as they have the perfect guide on how to determine the value of your website based on the profit multiple.

Visit that, study it and see how quickly the value of a website can grow with a few simple tweaks to your content and your conversion rates.

I highly recommend anyone who is looking to learn how to make money buying and selling websites to read that guide.

Where & Buy & Sell Your Websites

Buy Affiliate Websites On

Last but not least, where can you sell your website, once it’s ready to be sold?

The three best “website marketplaces” I know are:

They are ranked in that order for a reason.

  • Flippa is the easiest “for beginners” type of marketplace
  • Empire Flippers is more for the “experiences buyer/seller” – and;
  • FE International is more for the high end / big-budget investors.

You do well in checking all three out so you can start understanding this business better.

I also suggest you sign up for their newsletter updates they provide as you will be getting emails with websites that are for sale (and in some cases) how much they’re going for.

You may also want to create an account with each one (all free).

This will give you access to pricing, traffic details and you can even communicate with the sellers and ask questions if you have nay.

Start Building Your Website (Following This Free Training Course)


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That’s all from my end.

This is pretty much all I know about how to make some serious moolah buying (or building) websites and then and then selling them.

I have sold a few websites in the past and they are a great way to get a quick injection on income.

If you can run this as a business, then it will pay you as a business so do your homework, get to work and I am sure you will be able to make it work.

If you’re interested, but you do not have a big budget to start with, this free training course will show you all you need to know about how to build a money-making website which you can then sell later for a premium price.

I’ll leave you to it.

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