How Much Should You Sell Your Website For?

At some point, you might’ve heard the term “website flipping” and you may wonder what that is.

“Flipping” – in the online business world means – creating a (niche) website, get it profitable and then going and “flipping” it (selling it) on an auction site to another marketer.

But is it a good idea to sell your website? And if so; how much should you sell your website for?

There are many (personal) reasons why one may want to sell their website site – and we’ll talk about that soon – but the most common reason I see is people want to get rid of their website is because of the lack of money coming in.

In that case, let me ask you this first:

Have you given your site enough time?

Outside of the pro website flippers that make a living simply by building websites and then flipping them, most of the people that want to sell are typically people who have worked hard but have not seen results – yet.

The reason I bring this is up is that I too made this mistake once and I have seen it happen over and over again to many others.

I once did sell a site on Flippa, I sold it for $500!

Back then, making $500 online seemed like a great deal as it was the most I had ever made online but looking back at it, I think it was a mistake.

Sure the site (which at that time was was not making anywhere close to $500, but back then; I had no idea of how to monetise a website properly – but I do now.

The site was then resold a few times and now it redirects to another site.

Sad to see but I wanted to start off with this as I know many affiliate marketers read these words and I know how hard it is in the beginning.

What’s an appropriate time to wait before you think of selling?

At least a year – yes a year.

Now let’s get back on topic here:

how much should you sell your website for

NB: If you’d like to learn how to get started with affiliate marketing, I’d like to show you how I build my own affiliate websites (no sign-up required).

How Much Should You Sell Your Blog For?

If you want a concrete figure of how much you should sell your site for, then I am sorry I can’t give you an exact number.

There are plenty of online websites that will give you that but you’d be surprised to find out that one site might say your site is valued at $10,000 and others might value it and $50.

Case in point, this website you are reading right now.

Here is what one tool is saying my site is worth: is worth $ 960.00

And here is what the other tool is saying: is worth $11,529

As you can see, these are two very different numbers and I’ll also add that knowing what this site pulls in every month, there’s no way I will sell it for less than $100,000.

The point I’m trying to make here is that you should not be looking for site valuation tools online, only you can measure the value of your site (and don’t worry I’m going to tell you how soon).

However, if you want to try the above tools out just for laughs, here are some links:

How To Determine The Value Of YOUR Site

If you would like to sell your website/blog, then these are some things that will help you gauge for yourself what the value of the website you want to sell is.

Again; I can’t give you exact figures as I do not know the effort you’ve put into it, but these few factors are something a lot of potential buyers will look at and ask you for as well, so if you want to sell your site; be prepared to answer.

How old is your website?

Is your website 4 months or is it 4 years old?

Obviously, age makes a huge difference since time signifies a lot of credibility and possibly even an already engaged audience.

The younger the site is, the lower buyers will offer so if you have a 2-month-old site that you want to sell, it may be best to wait it out till it’s at least a year old.

How much content is on your site?

Do you have 5 pages and 6 blog posts?


Or is it more like 350 posts that are all up on Google getting traffic?

Now we’re talking!

Keep in mind that people want to buy “established websites”, otherwise a potential buyer will either offer you some ridiculously low price or else go build it himself – a website is super cheap to build.

How long do you think it would take an en experienced blogger / online entrepreneur to set up a site with a few posts and pages on a free theme?

It would be very easy and thus, you need to make sure that your site is filled with content that would take quite a bit of time to replicate.

What are your traffic stats?

Obviously, you can have the best content and the best of everything for your blog but if you do not have readers coming in, then your site is worth around $0!

Traffic is key in doing business online and any site that gets a noticeable amount of traffic each and every month is always going to attract attention from buyers with deep pockets.

Also, might I add, it’s not the numbers that actually matter.

  • What is your bounce rate?
  • Are readers coming back to your site or they just visit once and never again?
  • How long “on average’ is a person staying on your site reading your content?
  • What countries is the traffic form? Having a high percentage of US readers is better than having a high percentage of users coming in from Bangladesh (sorry India).

These are all key qualities that determine whether a site is “in a good shape” or not.

It’s really important that you know this and also understands the reason why potential buyers would want to know this.

Traffic is the magical key to open every lock online!

If your site is not getting enough traffic yet, take some time to learn how to do it, and I suggest you start with SEO.

How is your social media doing?

I am a big fan of social media and I put a lot of effort in to make sure I build out a sizeable following whenever I enter a new social network with a new project.

This blog has over 10,000 followers on Pinterest and can reach 600,00o+ readers with the boards I am affiliated with.

My other blog has 3000 Twitter followers and nearly 20,000 Facebook fans.

This is a key factor to determine the price of your blog since a social media presence is absolutely needed to make something happen.

If you took the time to build out these channels and have an engaged audience (ideally in the thousands), then do not value this lightly as it is something investors usually look for.

Is it brandable?

Is your blog a brand?

Can it be taken over by another person and it continues to thrive?

The domain name and the brand; is very brandable and anybody can run it.

However, if the site was called “”, then the next person is going to have a tough time trying to figure out how to get the ‘chris” out of the equation.

Sure somebody can take a blog like and continue running it, but it creates a certain barrier that can make a potential buyer a bit on the fence (and a bit uncomfortable) – not good for negotiations.

Also, avoid dates.

Dates, such as are awful for branding as they only matter for a year or so, so completely avoid adding dates to your domains.

Make sure that this is something you think about whenever starting a website. In fact, I would suggest you read this guide on how to turn your website into an independent brand.

Email marketing?

Another key factor that really impresses when you want to sell a website or a blog is if you have an engaged email list already working for you.

Email is a huge deal in the online business world and since it’s getting harder and harder to build a great email list, having one is surely going to put you ahead of the competition and make you a target for potential buyers.

If you do not have an email list, create one asap (I suggest you use Aweber to get started). Sure, just creating an email list is not enough, you need to have subscribers, but at least it’s a start.

Remember; the best time to plant a tree is 20 years ago, the second best time is today!

How much money are you making?

And finally, we get to that magical question that will surely come up eventually when dealing with a buyer.

Does your website make money?

Now there are a lot of ways you can determine the value of your blog simply by using a formula of how much money you make per month x (times) a certain number of months, but not all “site flippers” agree on this rule.

For me personally, if I were to buy your site, I will be willing to pay 12 times of what you make in a month only if I see that without the original webmaster of the site, the website could still make money.

For example, if your site makes $100 on autopilot each and every month (obviously sharing proof would be needed here) then I am willing to offer somebody $1200 for their website.

Some people may say that they will only offer x6 months and some may even say x 24 months.

This mostly depends on the buyer, the amount of money the site makes and the niche the website is in. Which is a huge variable when it comes to determining the price of a website in itself.

Obviously, if your site does make money, then you can rest assured that you will get a solid offer for it but:

Can you still sell a website if it doesn’t make money?


If you can provide proof of traffic, lots of content and social proof, then somebody can see (or know) a way which they can make money from your site and buy it, even though it does not currently make any money.

The site I sold for $500 wasn’t making much money for me (just a few cents each day) but somebody still saw the opportunity and jumped in because I had a lot of articles ranked on #1 in Google, a lot of social proof and it had been up for 2 years at that point.

So, if you have a site that does not make money, it’s ok.

Just focus on improving the other factors I’ve talked about in this post.

How To Actually Sell Your Website

how to sell your website

If you’re set on selling your site, then first I would advise you to think twice before doing that.

As I said, I do feel a certain level of regret selling my site so make sure you know what you’re doing and you are 100% sure you want out.

If that is the case, then I advise you to check out or Empire Flippers.

Both offer a marketplace for you to scope out what sites in your niche are going for and they also offer manual consultations on site value if you’re willing to get in touch with them.

If the price they come up with matches what you have in your mind, then go ahead and list your website on there. There may be some feed to listing (Flippa is $20) so factor that in the price as well.

Also, if you have a website that you want to get rid of that makes money, I am willing to hear about it as well so feel free to get in touch with me privately so we can discuss.

Closing Words

Get Started With Affiliate Marketing

Thank you very much for reading this post. I hope this post has given you some tips and pointers on how much should you sell your website for.

This is something that always confuses people so I hope I answered most of the questions you may of had.

If something is not clear, do not hesitate to leave me a comment down below in the comments section.

Till next time.

Chris Lee

wanna learn how to make money with affilate marketing?

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