So you’ve heard all about how great affiliate marketing is (and yes it is great) and you’ve even managed to build your (first) website, the only job to do now is to sit back and watch the commissions roll in… right?
Starting an affiliate website is one thing, getting traffic (people) to it, is another.
In this quick guide, I am going to show you how to promote an affiliate website because let’s face, even if it is the best-looking website with the best content yet no visitors, it’s
probably not going to do much when it comes to earning money.
I know because I’ve been there.
Starting out, I used to pay attention to the minute details and making sure is everything “right” but; as you can probably tell – I never made any money.
It was only after I learn how to actually promote my affiliate website that money (and traffic) started coming in and since you’re here reading these few words, you can see for yourself that I know a thing or two about getting people to a website.
So, with that said – here’s what I will be showing you in this guide:
- The 3 traffic sources which you have to pay attention to,
- How to make sure that traffic is always coming in and
- How to get the most out of your traffic (for maximum profits).
If you’re here to learn how to make your affiliate website a success, keep reading as I’m about to share with you 7 years worth of hard-earned knowledge, lessons, and failures that will show you what to do to promote your website and make money with it.
Let’s get started…
How To Promote Your Affiliate Website
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SEO (The Mighty Search Engine Traffic)
If you’re doing affiliate marketing, the traffic source you should be focusing on from the get-go is SEO.
Search Engine traffic is by far the best-converting traffic for affiliate websites because if done right, it can bring in people who are already looking to spend money.
Once you get them on your website, and you WOW them with your helpful information and conveniently-placed affiliate links, it’s very easy to get them to click through, get their credit card out and drop you a commission.
Is it easy? No
Is it quick? Hell no.
SEO takes a lot of time and effort to build – I estimate it will take a brand new website 6-8 months before it starts seeing the traffic it deserves, so be ready to do this for a while.
You can find out more about how to get SEO traffic to your website in some of my most-popular guides listed below:
- How To Get Started With With SEO
- How To Learn SEO (In The Least Amount Of Time)
- The Best SEO Keyword Research Tool For SEO Beginners
- 6 Contrarian SEO Ideas You Likely Won’t See Anywhere Else
- Affiliate SEO Mastery: My New SEO Course (My Own Biased Review)
Social Media (Pick Just One)
While search engine traffic is where you should be focusing most on, it doesn’t hurt to pick one social media platform and dedicate some time to growing your traffic there.
Why only one?
As I said, you should focus mostly on your SEO. If I had to call it, I’d say spend 80% of your time on getting your site ranked in Google and 20% on “other stuff”.
Many reading this would also likely have a full-time job (and a family) to cater to so you probably only have around 1-2 hours a day to work on your affiliate website (which don’t worry, is more than enough).
However, you must make sure that you spend your time wisely and since SEO would be your biggest focus, it’s best to only focus on one social network – so you can make sure you get the most out of it.
Social networks may not always be the best option for all websites either. Some of the affiliate sites I own are very niche-focused and they have no business being on social media.
A perfect example of this would be my portable air conditioner website which I sold a few months ago – there was no reason to promote this site on social media because it’s not a “social” type of topic.
However, for some other sites I have, having a social network makes a lot of sense and my top pick for this is Pinterest.
I highly suggest you spend time on Pinterest (if you are working with a Pinterest-friendly niche) but if not, you can look into Instagram, Twitter, Facebook (and maybe even Reddit.
If you’d like to take my word for it and explore Pinterest and what it can do to help you promote your affiliate business, you can see some of my Pinterest guides below:
- 5 Fantastic Ways To Make Money On Pinterest Like A Boss
- How To Use Pinterest For Affiliate Marketing
- Pinterest & Affiliate Marketing: What’s The Real Story?
- Create & Go’s ProBlogger Course Bundle Review (With Bonuses)
One other method I will share with you is using email marketing because email is still a huge money-maker for affiliates.
The age-old saying of “the money is in the list” is still very true.
Again, it might not make sense for all type of affiliate websites, but for the most part, it’s a money-maker across the board.
The beauty about email marketing is the fact that whoever subscribes is literally giving you permission to send them content and of course, it’s now expected that you try to sell a product through your email list.
If you can keep up a daily newsletter like I am currently doing with this website, you get to “reach out” to X amount of people each day and yes; many will buy from you.
Another incredible fact about email marketing is that you only ever have to write one email.
If you have 10 people on your list, you only need to write one email. If you have 10,000 people on your list, you still only have to write one email.
Keeping that in mind, you can see how much you can make money through email marketing (without ever having to increase your workload).
Of course, email is also a great way to drive people back to your website so every now and again, you can send out a previously-published blog post so your website’s traffic will increase.
If you are interested (and if it makes sense for your niche) you can look at Aweber as a great tool to use for email marketing.
SN: Email marketing is not “free” – it does have a monthly fee. Aweber costs $19 a month, which is only $0.63c per day, pretty much a non-existent expense & you can probably make that back tenfold with every email you send out.
How To Make Sure Traffic Is Always Coming In
So as I covered so far, starting a website is one thing, but getting traffic to it is another.
However, continuously getting (more) traffic to a website for years and years is also something you should plan for.
To keep getting “more traffic”, you simply have to do more.
More SEO, more social media and more people on your email list.
As you start to grow, all 3 will get easier and easier to do but remember – you still have to do *something*.
While SEO traffic can last for years, it will eventually start to die off slowly so if you want to build a business that can last years, you need to keep “working on it”.
Once you start making money, you can maybe look into hiring content writers to help you with your content (and other people to help you with your email marketing and social media as well).
Now with that said, let me share with you a quick eye-opener here.
More Traffic Is Not Always The Answer
While high-quality traffic is the bloodline for all successful online business, there’s one thing also need to make note of, and that is;
Your conversation rate.
Simply put, this means the number of people who end up buying the products you recommend when they visit your website.
Let’s say you have 1000 people a day coming in, and you convert 0.5% of them to a product that earns you a $50 commission, i.e – $250 a day.
To double that income (to $500 a day), you can either work harder to get to 2000 people a day (which is not hard, but it’s easier said than done), or;
You can see what you can do to get your conversion rate to 1%.
This means that from your existing traffic, you “immediately” double your income.
Pretty cool right?
This is where the art of copywriting comes in.
Copywriting is the art of selling with words and it’s only thanks to it that I have finally cracked my $10,000 a month goal (which I had previously been chasing for years).
Once you know how to sell – with words – the sky is the limit.
All you have to do is to keep driving traffic to your words (again SEO is the best way to do so) and watch as your affiliate website doubles its income every few months.
To learn more about copywriting, I recommend you check out a course I’ve reviewed last week called ‘6-Figure Promotions“, you would not be disappointed.
Final Step: Know What You’re Doing
Did you know that 96% of affiliates fail before they ever make their very first $1 online?
That is an intimidating fact to anyone who is starting out in this business.
Is that true?
The problem is that even though there’s information all over the internet on how to make money online, people still do not know what they are doing.
There’s a lot of fluff, bluff, and BS in the “affiliate marketing world” that’s for sure, but there are legit ways to learn this business.
I wasn’t born an affiliate marketer, but I learned and today I run my own affiliate business with 16 affiliate websites in my portfolio.
How did I do this?
I followed the Wealthy Affiliate training course.
It’s a free course that will teach you how to get started, but once you’re in there, you may want to consider becoming a premium member which would unlock higher levels of training and gives you unrestricted access to the whole plethora of features they offer.
Don’t take my word for it though – see what other students are saying (and see their success stores) in my Wealthy Affiliate review.
So, to recap: how can you promote your affiliate website?
- Make SEO a priority (just trust me on this one)
- Focus on one social media platform and
- Build an email list (it’s worth the few cents a day to run it).
Last but not least, you should also get some proper training material and Wealthy Affiliate is the best training course I’ve found.
Also – don’t give up.
Affiliate marketing is not a quick way to get rich, but it’s a sure way to get rich (if you know what you are doing).