So you’ve heard all about how great affiliate marketing is (and yes it is great) and you’ve even managed to build your first website. The only job to do now is to sit back and watch the commissions roll in… right? Wrong!
Starting an affiliate website is one thing, getting traffic to it (i.e promoting it), is another.
In this guide, I am going to show you how to promote an affiliate website because even if you happen to have the best-looking website (with the best content) but no visitors, it’s pretty much useless when it comes to earning money. I know this because I’ve been there.
It was only after I learned how to effectively promote my affiliate website that traffic (and money) started coming in and since you’re here reading these few words, you can see I’ve learned a thing or two about getting people to a website.
With that said, here are the best 3 ways I know to promote an (affiliate) website, with proven results:
- SEO (search engine optimization)
- Social media (with one caveat)
- Email marketing (yes, the money is still in the list)
Down below I will go into more detail about each method (while also providing additional helpful videos from industry experts) and also share with you one simple, yet a highly-underrated method to make sure you always have readers (and commissions) coming in.
Table of Contents
SEO (The Mighty Search Engine Traffic)
If you’re doing affiliate marketing, the traffic source you should be focusing the most on from the get-go is SEO.
Search Engine traffic is by far the best-converting traffic for affiliate websites because if done right, it can bring in people who are already looking to spend money.
Once you get them on your website, and you WOW them with your helpful information and conveniently-placed affiliate links, it’s very easy to get them to click through, get their credit card out and drop you a commission.
- Is it easy? No
- Is it quick? Hell no.
SEO takes a lot of time and effort to build – I estimate it will take a brand new website 6-8 months before it starts seeing the traffic it deserves, so be ready to do this for a while.
You can find out more about how to get SEO traffic to your website in some of my most-popular guides listed below:
- How To Get Started With With SEO
- How To Learn SEO (In The Least Amount Of Time)
- 6 Contrarian SEO Ideas You Likely Won’t See Anywhere Else
Social Media (Pick Just One)
While search engine traffic (SEO) is where you focusing your efforts, it doesn’t hurt to pick one social media platform and dedicate some time to growing your traffic there.
Why only one? As I said, you should focus mostly on your SEO. If I had to call it, I’d say spend 80% of your time on getting your site ranked in Google and 20% on “other stuff”.
Many reading this would also likely have a full-time job (and a family) so you probably only have around 1-2 hours a day to work on your affiliate website (which don’t worry, is more than enough).
However, you must make sure that you spend your time wisely and since SEO would be your biggest focus, it’s best to only focus on one social network – so you can make sure you get the most out of it.
Social networks may not always be the best option for all websites either. Some of the affiliate sites I own are very niche-focused and they have no business being on social media.
A perfect example of this would be my portable air conditioner website which I sold a few months ago – there was no reason to promote this site on social media because it’s not a “social” type of topic.
However, for some other sites I have, having a social network makes a lot of sense and my top pick for this is Pinterest.
I highly suggest you spend time on Pinterest (if you are working with a Pinterest-friendly niche) but if not, you can look into:
- (and perhaps Reddit).
If you’d like to take my word for it and explore Pinterest and what it can do to help you promote your affiliate business, you can see some of my Pinterest guides below:
- 5 Fantastic Ways To Make Money On Pinterest Like A Boss
- How To Use Pinterest For Affiliate Marketing
- Pinterest & Affiliate Marketing: What’s The Real Story?
The age-old saying of “the money is in the list” is still very true.
Again, it might not make sense for all types of affiliate websites, but for the most part, it’s a money-maker across the board.
The beauty of email marketing is the fact that whoever subscribes is literally giving you permission to send them content and of course, it’s now expected that you try to sell a product through your email list.
If you can keep up a daily newsletter (like I am currently doing with this website), you get to “reach out” to X amount of people every day and yes; many will buy from you.
Another incredible thing to note about email marketing is that you only ever have to write one email.
If you have 10 people on your list, you only need to write one email.
If you have 10,000 people on your list, you still only have to write one email.
Keeping that in mind, you can see how much you can make money through email marketing (without ever having to increase your workload).
Of course, email is also a great way to drive people back to your website so every now and again, you can send out a previously-published blog post so your website’s traffic gets an increase.
How To Make Sure You Always Have Traffic Coming To Your Website!
So as I covered so far, starting a website is one thing, but getting traffic to it is another.
Continuously getting (more) traffic to a website for years to come is also something you should plan for.
To keep getting “more traffic”, you simply have to do more.
More SEO, more social media and more people on your email list.
As you start to grow, all 3 will get easier and easier to do but remember – you still have to do *something*.
While SEO traffic can last for years, it will eventually start to die off slowly so if you want to build a business that lasts years, you need to keep “working on it”.
Once you start making money, you can maybe look into hiring content writers to help you with your content (and other people to help you with your email marketing and social media as well).
With that said, let me share with you a quick eye-opener here.
More Traffic Is Not Always The Answer
While high-quality traffic is the bloodline for all successful online business, there’s one thing also need to make note of, and that is;
Your conversation rate.
Simply put, this means the number of people who end up buying the products you recommend when they visit your website.
Let’s say you have 1000 people visiting your affiliate website, and you convert 0.5% of them (5) to a product that earns you a $50 commission, i.e – $250 a day.
To double that income (and go to $500 a day), you can either work harder to get to 2000 people a day (which is not hard, but it’s easier said than done), or you can see what you can do to get your conversion rate to 1%.
This means that from your existing traffic, you “immediately” double your income. Pretty cool right?
This is where the art of copywriting comes in.
Copywriting is the art of selling with words and it’s only thanks to it that I have finally cracked my $10,000 a month goal (which I had previously been chasing for years).
Once you learn how to sell – with words – the sky is the limit.
All you have to do is to keep driving traffic to your words (again SEO is the best way to do so) and watch as your affiliate website doubles its income every few months.
The Last Piece of The Puzzle: Know What You’re Doing
Did you know that 96% of affiliates fail before they ever make their very first $1 online?
That is an intimidating fact to anyone who is starting out in this business. Is that true? You bet!
The problem is that even though there’s information all over the internet on how to make money online (with an affiliate website), people still do not know what they need to do to get started and to make it a successful venture.
Yes, there’s a lot of fluff, bluff, and BS in the affiliate marketing world, but there are legit ways to learn this business.
I wasn’t born an affiliate marketer, but I learned and today I run my own affiliate business with 16 affiliate websites in my portfolio. How?
I followed the Wealthy Affiliate training course. It’s a free video course that will show you how to start (and promote) your affiliate website in a step-by-step/day-by-day manner.
Once you’re in there, you may want to consider becoming a premium member which would unlock higher levels of training and gives you unrestricted access to the whole plethora of features they offer.
Don’t take my word for it though – see what other students are saying (and see their success stories) in my Wealthy Affiliate review.