Starting an online skincare community can be a great way to connect with others who share your passion for skincare and beauty.
An online community allows you to share your tips, advice, and product recommendations with like-minded individuals and can even grow to be an additional source of income for you.
In this guide, I’ll provide some helpful tips and advice on how to start your own online skincare community, from choosing a platform and naming your community to build a following and fostering engagement.
Whether you’re a skincare enthusiast looking to connect with others or a professional in the beauty industry looking to build a community around your brand, this guide will provide you with the information you need to get started.
Why Building a Skincare Community is a Good Idea
Building an online skincare community can be a valuable business idea for several reasons.
For one, it allows you to connect with potential customers and build brand awareness in a way that is engaging and interactive.
An online community can also serve as a marketing tool, providing a platform for sharing information about your products and services and generating interest among potential customers.
Additionally, an online skincare community can be a valuable source of customer feedback and insights, allowing you to gain a better understanding of your customer’s needs and preferences and to improve your products and services accordingly.
Overall, building an online skincare community can be a smart and effective way to grow your business and engage with your target audience.
What Do You Need to Start a Skincare Community?
To start your skincare community, you will need a few key things.
First and foremost, you’ll need a platform to host your community. I use Circle communities to build my communities (yes, I run multiple online communities), and although it’s not the cheapest option, it’s definitely the best option.
You’ll also need to decide on a name and branding for your community. Here are some name ideas for your community:
- The Skincare Society
- The Beauty Collective
- The Skin Squad
- The Glow Gang
- The Clear Complexion Club
- The Radiant Beauty Network
- The Flawless Face Forum
- The Perfect Skin Posse
- The Ageless Beauty Brigade
- The Fresh Face Fraternity
NB: I don’t know if these names are taken or not. These are just some random ideas thrown in to get your creative juices flowing.
You’ll need to establish some guidelines and rules for your community to ensure that it remains a positive and inclusive space for all members.
And finally, you’ll need to put some effort into building your community and fostering engagement among its members.
You do this by posting regular content, hosting discussions, and organizing events or contests (all of which you can do if you build your community with Circle)
Overall, while starting a skincare community may require some initial effort and investment, but the rewards of building a thriving online community can be well worth it.
What Should Be Included in Your Skincare Community?
Some things that should be included in your skincare community might include discussions about different skincare products and routines, tips and advice on how to properly care for your skin, and information on common skincare concerns and issues.
It could also include reviews of different skincare products, as well as opportunities for members to share their own skincare experiences and routines.
Also, in my opinion, your skincare community should be a supportive and inclusive space where members can discuss skincare-related topics and receive guidance and advice from others who are knowledgeable about skincare.
Some other, more interesting features that might be included in a skincare community could include forums or discussion boards where members can share their experiences and ask questions, a section for product reviews, a directory of skincare professionals and resources, and a calendar of events or workshops related to skincare.
You could also add a blog or articles section with skincare tips and advice, a Q&A section where members can ask questions and receive answers from experts or other knowledgeable members, and a section for member-generated content, such as skincare routines and product recommendations.
Additionally, a skincare community might also include tools or resources, such as a skincare quiz or diagnostic tool, to help members identify their skin type and tailor their skincare routine accordingly.
How to Promote Your Skincare Community
To promote your skincare community and get members to join and become active, you could try a few different strategies.
One approach could be to use social media to promote your community and share information about it with potential members.
This could include posting regular updates and engaging with your followers to generate interest in your community.
You could also consider using paid advertising on social media to reach a wider audience and increase visibility for your community.
Another way to promote your skincare community and attract members is to create and share valuable content that will be of interest to potential members.
This could publishing articles on certain skincare-related topics or YouTube/TikTok videos that provide helpful skincare tips and advice or that highlight the benefits of joining your community.
Sharing this content on your social media channels, as well as on relevant forums or websites, can help to build buzz and interest in your community.
Another idea is to consider partnering with other organizations or businesses in the skincare industry to promote your community and reach a wider audience.
This could include collaborating with skincare brands, salons, or spas to share information about your community with their customers or working with influencers or bloggers in the skincare space to promote your community on their channels.
By building partnerships and collaborations, you can reach a larger audience and increase the visibility of your skincare community.
Should Your Skincare Community be Free or Paid?
Whether a skincare community should be free or paid depends on a few different factors, including your goals for the community and your resources for maintaining it.
If your primary goal is to provide a valuable resource for people interested in skincare, and you have the resources to support and maintain a free community, then offering it for free could be a good option.
This can help to attract a larger number of members and foster a more inclusive and supportive community.
On the other hand, if you are looking to generate revenue from your skincare community or if you don’t have the resources to support a free community, then charging a fee for membership could be a good option.
This can help to offset the costs of maintaining the community and provide a source of income. However, it’s important to carefully consider the fee structure and whether it will be appealing to potential members.
Offering a range of membership options, such as monthly or annual subscriptions, or providing a free trial period, can help to make the community more accessible and attractive to potential members.
Ultimately, the decision about whether to make your skincare community free or paid will depend on your specific goals and circumstances.
Again, all these pricing tiers, free trials, and upgrades can be set up easily with Circle Communities.
How Much Should You Charge?
The amount you should charge for access to your skincare community will depend on a few different factors, including the value and content of your community, the costs of maintaining and supporting it, and the fees charged by similar communities.
It’s important to carefully research and consider these factors to determine a fair and reasonable price for access to your community.
One approach could be to offer a range of membership options at different price points, such as monthly or annual subscriptions, or to offer a free trial period to allow potential members to try out the community before committing to a paid membership.
This can help to make the community more accessible and appealing to a wider range of potential members.
Additionally, offering a discount for annual subscriptions, or bundling membership with other products or services, can also help to make the community more attractive and affordable for potential members.
Ultimately, the price you charge for access to your skincare community will depend on the value and content of your community, as well as your specific goals and circumstances.
NB: I charge $25 per month or $97 for lifetime access for my communities. I found this pricing to be “just right”.
My Parting Advice For Starting, Running & Monetizing Online Communities:
Before I let you go get started with your skincare community, here are a few final pieces of advice for starting and running online communities:
Clearly define your goals and objectives for the community: This will help you to determine the focus and direction of the community and guide your decisions about content, features, and activities.
Engage with your members and listen to their feedback: Encourage members to participate in discussions and activities and regularly check in with them to see what they would like to see more of in the community.
Provide valuable and relevant content: This could include blog posts, articles, videos, or other resources that will be of interest and benefit to your members.
Foster a positive and inclusive culture: Create clear guidelines and expectations for behavior in the community, and take steps to ensure that all members feel welcome and supported.
Stay organized and manage your time effectively: Use tools and resources to help you stay on top of tasks and manage the community efficiently.
Be open to change and adapt to the needs of your members: As the community grows and evolves, be willing to adjust and adapt to ensure that it continues to meet the needs and interests of your members.