10 Makeup Affiliate Programs For Beauty Bloggers

Makeup has been around for thousands of years (yes thousands), and I’m more than willing to bet it will still be here in a few thousand years (given we don’t transform into digital robots by then).

What I’m trying to say here is that makeup is a fantastic industry to get into as an affiliate marketer.

In this list, I will be sharing with you ten makeup affiliate programs you can join and promote online on your beauty blog.

The 10 Best Makeup Affiliate Programs To Promote (Reviewed Below)

makeup affiliate programs

Even with the recent Google updates and attacks on small publishers, you can still make money with simple content websites such as this one. Click here to see how I do it.

CultBeauty Affiliate Program

cultbeauty affiliate program

Cult Beauty is the first stop shop for all your favourite makeup brands, hand-picked by their panel of industry experts.

They offer an invitation-only affiliates program where you can earn up to 10% commission on net sales when visitors from your stylish website buy their makeup from cultbeauty.co.uk.

They have a 30-day cookie window, which means that you will be earning a commission if a visitor from your website buys their products from Cult Beauty up to 30 days after visiting.

They offer real-time reporting and sales tracking.

Their affiliate program is free to join, and you can do this by filling out a short application on Rakuten Marketing.

You will then be able to promote Cult Beauty on your website by placing their ads, banners, and links on your platform and promoting key launches to ensure your visitors are informed about the latest must-haves in the makeup industry.

  • Affiliate Commission Rate: 10% on all sales
  • Affiliate Cookie: 30-days

Sephora Affiliate Program

sephora affiliate program

Sephora is the world’s leader in providing you with over 200 coveted brands and more than 13,000 quality products from luxury brand names to niche interest offers you a chance to earn an 8%-10% commission through their affiliate program.

Sephora has tied up with LinkShare to offer you the tools to earn great commissions while they are managing all the orders, shipping, and billing processes.

Along with this, affiliates can get free shipping and over $50 free samples with every order, along with exclusive offers, promotions, and product sneak peeks.

By becoming a member, you will be able to choose what promotions and products are going to be hosted on your website.

Best of all, it is free of charge to join as all you will need to do is fill out their online registration form.

Sephora will then review your website and contact you with an answer if your stylish website has been approved by their program.

  • Affiliate Commission Rate: 8 to 10%
  • Affiliate Cookie: 1 day

Feel Unique Affiliate Program

feelunique affiliate program

Feel Unique is Europe’s largest online retailer for makeup products that offers you the choice of more than 30,000 products and 500 brands.

There is something for everyone here, including yourself.

By signing up for their affiliate program, you will earn up to a 9% commission on products you decide to host on your website.

Signing up to their affiliate program is free of charge, and you can do so through their partner network Rakuten, by clicking the JOIN link above.

They have a 30-day cookie window, which means that you will be earning a commission if a visitor from your website buys their products from Feel Unique up to 30 days after visiting.

You will also be receiving regularly updated product feeds and be supported by regular communication on the latest brands and new, exciting products and offers to share with your visitors.

  • Affiliate Commission Rate: up to 9%
  • Affiliate Cookie: 30-days

Look Fantastic Affiliate Program

lookfantastic affiliate program

Founded in 1996, Lookfantastic.com is the online British beauty boutique and the ultimate Mecca for makeup and all things gorgeous.

They offer over 14,000 products from more than 400 luxury or affordable brands.

Their high conversion rates, huge product range, and competitive rates on products, Lookfantastic.com offers you a sky-high opportunity to earn up to 10% commission on the products you decide to feature on your website.

They have a 30-day cookie window, which means that you will be earning a commission if a visitor from your website buys their products from Look Fantastic up to 30 days after visiting.

Look Fantastic has a team dedicated to running the affiliate program, and they validate commissions frequently, so you can get your money as soon as possible.

They also offer an affiliate newsletter every week, or you can request this option daily.

Once approved, you can feature banners, product feeds, and more to help drive sales from your website and earn great commissions.

  • Affiliate Commission Rate: 10%
  • Affiliate Cookie: 30-days

Beauty Bay Affiliate Program

beautybay affiliate program

Beauty Bay is one of the most trusted makeup brands in Europe.

Besides finding some of your favorite products at excellent prices, Beauty Bay is also offering you to be able to earn up to 10% commissions by becoming affiliated with them.

Their affiliate program is managed through Awin Affiliate Network.

Beauty Bay has a 30-day cookie window which means that you will be earning a commission if a visitor from your website buys their products up to 30 days after visiting.

Promoting them on your website is fairly easy as you will be given access to daily product fees as well as weekly newsletters, new brand launches, bestsellers, and promotions that you can share with your visitors and earn commissions from them.

You can also place their text links, banners, and product links on your website and social channels and communicate their stories to your readers.

  • Affiliate Commission Rate: 10%
  • Affiliate Cookie: 30-days

BH Cosmetics Affiliate Program

bh cosmetics affiliate program

Proudly born and raised in the City of Angels, BH Cosmetics is not just about affordability, inclusivity, and cruelty-free practices, but they are also offering you to become affiliated with them and earn an 8% commission from their products.

They also offer a whopping 60-day cookie window, which means that each time you direct a visitor to BH Cosmetics and make a purchase within 60 days of their visit, you will earn your commission on that order.

Their trusted partner is the Rakuten Linkshare Network, and you can join their affiliate program free of charge.

You will be able to promote BH Cosmetics on your website, blog, or email promotion by adding one of their coupons or banners so you can start earning commissions.

You will be receiving weekly consumer promotions, as well as monthly affiliate newsletters to keep you on track of new and hot products.

You will have 24/7 unlimited customer service and support to answer any questions you may have.

  • Affiliate Commission Rate: 8%
  • Affiliate Cookie: 60-days

Afterglow Cosmetics Affiliate Program

afterglow affiliate program

Founded in 2004, Afterglow Cosmetics is on a mission to enhance beauty and inspire creativity through natural, effective, and safe cosmetics.

They offer a wide variety of natural color cosmetics that cater to the needs of women with very sensitive skin by using certified organic ingredients and avoiding commonly used irritating synthetic ingredients.

Afterglow works with their trusted partner Share-a-Sale to administer their affiliate program.

By signing up for their affiliate program, you will be able to promote Afterglow via your website, email newsletter, blog, and social media channels such as Instagram, Facebook, and YouTube by using their affiliate links.

You will be receiving a 10% commission on every sale you send via your affiliate links, and they offer a lifetime cookie window.

By becoming an Afterglow Cosmetics Affiliate, you will be among their most important advocates in support of safe cosmetics.

  • Affiliate Commission Rate: 10%
  • Affiliate Cookie: Lifetime

Charlotte Tilbury Affiliate Program

Charlotte Tilbury affiliate program

Over the past 20 years, Charlotte has worked her transformational magic on models from the runway to the red carpet by offering superior quality products for enhancing your appearance.

Premium palettes with ultra-flattering formulations and iconic signature ranges that are designed for maximum impact with minimal effort that you now have the opportunity to feature on your website, blog, or email promotion to earn an 8% commission each time your visitors complete a purchase at CharlotteTilbury.com

Charlotte Tilbury offers a 30-day cookie window, which means that each time you direct a visitor to her website and make a purchase within 30 days of their visit, you will earn your commission on that order.

Her team of experts will guide you through the process by giving you all the information you need on her best-selling products and upcoming launches.

To apply to her exclusive program, shoot a simple email to partnerships@charlottetilbury.com

  • Affiliate Commission Rate: 8%
  • Affiliate Cookie: 30-days

PUR Cosmetics Affiliate Program

purcosmetics affiliate program

PUR Cosmetics offers you a commission of 5% on every sale made through your site.

All you have to do is place a text link or banner on your website, newsletter, or email promotion to promote PUR cosmetics.

They offer an excellent 45-day cookie window, which means that each time you direct a visitor to her website and make a purchase within 45 days of their visit, you will earn your commission on that order.

PUR Cosmetics offers free tracking tools, notification of specials/sales, free coupons, and much more for their affiliates.

They take care of the tracking portion through their third party online network, CommissionJunction.

This network tracks sales, earnings, and commissions and gives affiliates access to their banners and text links. They have also created unique tools that allow their affiliates to better monetize their traffic, such as BounceLinks.

The sign-up process is swift and easy.

  • Affiliate Commission Rate: 5%
  • Affiliate Cookie: 45-days

ULTA Beauty Affiliate Program

ultra beauty affiliate program

Ulta Beauty is where you find all things beauty and all in one place.

They carry more than 500 already established and emerging makeup brands, including Benefit, bareMinerals, Too Faced, Smashbox, Tarte, and more.

Along with this, by becoming affiliated with Ulta Beauty, you will be able to earn 2%-5% commission on each sale directed from your website.

They have a cookie window that lasts 30 days, which means that each time you direct a visitor to her website and make a purchase within 30 days of their visit, you will earn your commission on that order.

By becoming a member, you will be able to choose what promotions and products will be hosted on your website.

You will also be entitled to exclusive gifts with qualifying purchases and online coupon codes, and special affiliate offers.

  • Affiliate Commission Rate: 2 to 5%
  • Affiliate Cookie: 30 days

How To Sell Makeup as an Affiliate Marketer

Want to sell makeup products but don’t know how to get started?

Affiliate marketing is a great way to start!

To close this off, I will discuss the basics of affiliate marketing and how you can start selling makeup products today (as an affiliate).

Start Your Makeup Blog or Social Channel:

The first step is to start a blog or social media channel discussing all things makeup.

This will be your platform to share photos, videos, and written content about the products you love.

Not only will this help you build an engaged following, but it will also give you a way to link to products and earn commission on sales.

Choose the Right Makeup Products:

There are literally thousands of makeup products on the market.

It’s important that you choose products that you are passionate about and that you believe in.

Do your research and read reviews to find the best products for your audience.

Sign Up for an Affiliate Program:

The next step is to sign up for an affiliate program, which as you can see from the list above, there ate some great makeup brands that offer great commissions through their affiliate program.

Once you’re accepted into the program, you’ll be given links and promotional materials to share with your audience.

Promote Your Links:

The final step is to promote your affiliate links!

This can be done in a variety of ways, but some of the most effective include social media posts, blog posts, and email newsletters.

Make sure to track your results and see which methods are driving the most traffic and sales.


So there you have it: everything you need to know about selling makeup products as an affiliate marketer.

If you’d like a more in-depth explanation of how you can make money with affiliate marketing, take a look at my guide explaining how I build simple affiliate websites that earn me money.