If you’ve been reading our blog posts lately, you’ve probably noticed a lot of articles revolving around affiliate marketing.
That’s because affiliate marketing really is a major marketing format that has the potential to make or break your online business.
After all, there are dozens of studies to prove our point, but we will show you only a couple of stats here:
- Affiliate marketing accounts for 5% of total digital spend among retailers
- Almost 40% of marketers consider it to be one of the top customer acquisition methods
Finding a reliable publisher is not too easy, but professional affiliate networks make this task a lot simpler.
These are dedicated agencies that concentrate on building relationships between merchants and publishers, thus creating a win-win situation for both parties.
Some affiliate programs are all-encompassing, but most platforms tend to concentrate on few industries only.
This is how we get to entertainment affiliate programs;
A special branch that promotes entertainment-related products or services.
If you are curious about these networks, you’ve come to the right place as we are about to present you the best entertainment affiliate programs.
The Basics of Affiliate Marketing
We don’t want to create confusion by jumping into affiliate marketing jargon straight away, so we begin with industry basics.
John Merion, an affiliate marketing analyst at BestEssays, says affiliate marketing usually involves four parties:
- Advertisers: Companies that promote their offers through affiliate programs are called advertisers or merchants. They pay commissions to publishers.
- Publishers: Publishers (also known as affiliates) are usually content creators such as bloggers or other industry thought leaders who generate a lot of website traffic. They get paid for promoting merchant’s goods.
- Affiliate programs: It’s the intermediary that connects merchants and affiliates. Since they enable advertisers to find publishers effortlessly, affiliate networks also charge a small fee for their services.
- Customers: These are the end users who actually subscribe or buy products over the publisher’s website.
The biggest advantage of affiliate marketing is that it’s performance-driven, which means that merchants pay only for concrete actions taken by the customer.
A transaction can be determined as the actual sale, but it can also be a simple click to your URL or a subscription.
Affiliate programs create their payment models based on these actions, so you have three different options:
- Pay-per-click (PPC): This is the basic format in which a publisher gets paid for a click. It’s not a common solution since clicks don’t always represent conversions.
- Pay-per-lead (PPL): Merchants and affiliates can determine commissions based on new subscriptions or sign-ups.
- Pay-per-sale (PPS): PPS is the ideal solution for all advertisers because it guarantees conversions, so the cost of affiliate campaigns is totally justified.
If you are wondering about the costs of joining the affiliate program, you’ll be glad to learn that most networks don’t charge any upfront fees.
However, you need to be careful and analyze each offer before launching a campaign. Some networks consider hidden fees to be normal, so you better check it out on time.
The 12 Best Entertainment Affiliate Programs
Entertainment affiliate marketing is a special branch because it encompasses a wide variety of products and services.
You can probably figure it out on your own – there are all sorts of leisure time gadgets, event tickets, sports gear, mobile devices, party equipment, and many more.
In such circumstances, it’s not surprising to see so many entertainment affiliate networks operating online.
To help you narrow down the options, we selected the 12 best programs in this field.
Let’s check them out:
Kimia is an online advertising group that highlights the importance of innovations in the digital marketing environment.
The company relies on data-driven engineering to put together advertisers and publishers, analyzing even the smallest details of each brand.
They already run over 15 thousand campaigns, a large portion of which are entertainment-focused.
Content marketers at Australia writings told us what they loved about Kimia:
“What sets Kimia apart from other affiliate programs is that they really appreciate the value of interpersonal communication, which is critical to the success of entertainment marketing.”
Spicy Offers work with a large network of publishers who constantly generate impressive volumes of traffic.
It’s a tech-driven program that focuses mostly on digital goods, including gambling, money games, streaming, VOD, music, mobile content, sweepstakes, and similar offers.
As a reliable affiliate platform, Spicy Offers tend to create long-term relationships with advertisers.
The goal is to increase the number of recurring customers and ensure profitability in the long run. Besides that, you will like the program because of:
- Statistics export API
- Anti-fraud system
- Expert consulting
- Campaign tracking
Rakuten Marketing is a major affiliate stakeholder that always comes up with the most appropriate solutions on how to engage and influence consumers.
This affiliate superpower services over a billion consumers all over the world, with some of the biggest clients being the likes of Lacoste and Guess.
Rakuten Marketing is not specifically designed with the purpose to serve entertainment-focused advertisers, but it’s so massive that it encompasses a broad portfolio of publishers from this branch as well.
Mobidea operates on a CPA basis, providing advertisers with a low-risk ecosystem.
They utilize the state of the art business intelligence technology to identify the most productive traffic sources for each client individually.
Mobidea is dedicated to numerous entertainment offers, including mobile content, coupons and vouchers, and sweeps, but they also deal with music, gaming, dating, health, and fitness.
Cybersecurity experts at the best essay writing service claim Mobidea has an excellent anti-fraud system that successfully prevents bad sources, bots, malware attacks, device tampering, and other threats that can jeopardize the quality of affiliate campaigns.
Big Commerce is a true giant in the field of digital marketing and online sales.
The network offers clients outstanding resources to generate leads and/or drive conversions. Using this service, you can quickly find the best affiliate partner for your entertainment business.
At the same time, you don’t have to worry about campaign tracking since Big Commerce makes the whole process transparent.
You can track progress in real-time and intervene instantly if you think something is not working properly.
Wewe Media is a safe option if you want to target consumers very precisely. The motto of this company is “numbers don’t lie.”
In other words, you can expect nothing less than the highest level of precision and accuracy when choosing the right affiliate partner for your business.
Wewe Media has a lot of quality entertainment-related publishers, while the in-house media buying team constantly searches for new publishing opportunities.
That way, you can achieve global reach regardless of the traffic type. And the program is not limited to one business model exclusively as you can choose between PPC, PPS, and PPS.
Sonar Click is a quickly-growing Spain-based marketing network. They use a simple but very effective affiliate marketing tactic: monitor the latest consumer behavior trends and use those insights to find adequate affiliate partners for international brands.
The goal is to ensure premium traffic that generates maximum profitability. Professional essay writers work with Sonar Click for a long time and they praise the quality of the program’s customer service:
“They are available around the clock 365 days a year, which was particularly important at the early stages of our cooperation.”
Viagogo is the biggest ticket exchange network and the safest place for customers to buy, trade, and exchange event vouchers, badges, and coupons.
As such, it can introduce merchants to the global network of entertainment affiliates.
Viagogo Help Center is always at your service, so don’t be shy to ask them to give you more information about the system.
ShareASale has been in business for 18 years, exclusively as an affiliate marketing network.
They gather affiliates who promote fashion, sports, recreation, music, family, and many other types of products and services.
Clients love ShareASale because it’s easy to use and very transparent – there are no hidden fees and what you see is what you get.
Every merchant receives a welcome kit, a training tool that walks through a four-week training course.
After that, you can take part in the publisher selection process or let ShareASale choose affiliates on your behalf.
Etsy is a marketplace where people around the world connect to buy and sell handmade and vintage goods.
But there are many other items to see here – Etsy develops a wide network of affiliate marketers who work together to boost sales results and earn commissions.
The program offers a lot of tools and services that make it easy to manage, promote, and grow your business online.
With over 33 million buyers across the globe, all you need to do is choose the most appropriate publisher and watch the conversion rate booming.
More than 100 thousand publishers make Affiliate Window a super-efficient digital marketing platform.
The program generated almost $150 million in 2017, servicing corporate partners such as Forbes, Ali Express, BuzzFeed, and other industry giants.
Of course, Affiliate Window also handles entertainment-related campaigns and introduces you to relevant publishers in this field.
According to writing geeks, Affiliate Marketing does a great job creating annual industry reports:
“They digest data and insights tracked across 15 different markets to craft a comprehensive global guide to the affiliate industry.”
If you are particularly interested in mobile advertising technology, take a look at Glispa.
The company is proud of creating “sophisticated solutions that make it simple for agencies and brands to connect with target audiences and for publishers to monetize their apps.”
It’s a team of dedicated professionals who design tailored offers to make the best out of affiliate campaigns.
They are always available, so don’t hesitate to ask for advice!
Affiliate marketing is a versatile business with dozens of different topics, merchant types, and publishers.
In the abundance of affiliate programs, entertainment networks hold a special position.
These are platforms that establish relationships between advertisers and third-party websites to boost sales of entertainment-related products or services.
We made this post to present you the 12 best entertainment affiliate programs.
All of our picks are top-notch networks with a gigantic sales potential, so make sure to test each one and analyze their offers.
Of course, we are looking forward to seeing your feedback in comments!