10 Dating Affiliate Programs (Make Money Selling Love)

If there is one thing I learned watching animal documentaries on Netflix is that every living thing on earth has a deep need to mate.

To address that constant need for companionship, today we’re exploring the dating niche, more specifically dating affiliate programs.

For as long as humans stay humans, we will have human needs and one of them is our need for love and partnership so here’s how you can earn some juicy commissions selling love online.

10 Hot Dating Affiliate Programs To Promote

dating affiliate programs

Even with the recent Google updates and attacks on small publishers, you can still make money with simple content websites such as this one. Click here to see how I do it.


adult friend finder affiliate program

Adult FriendFinder is a site for finding quick sexual encounters, regular hookups, and anything else remotely related to sexual relationships.

The website is easy to use and simple and is designed to help its members find and connect with their best matches.

Their subscribers are able to enjoy adult chats with other members for 24 hours a day and the website is a fun way to meet new people and have an easy hookup.

Besides that, the website also offers sex and dating advice through their community blog where they feature hundreds of articles and member blogs devoted to giving advice on a number of erotic topics and get real community member input on fetishes, swinging, alternative dating, and much more.

Adult FriendFinder has an affiliate program that allows you to refer potential members to their website and earn commissions up to 75% on initial orders.

If you have a dating blog where you can promote their website, Adult FriendFinder is definitely a great option to check out.

  • Commissions: up to 75%


match dating affiliate program

Match is one of the biggest online dating sites that offer a fun, private, and secure environment for adults worldwide to meet each other.

They launched in 1995 and pioneered the internet dating industry almost instantly. They are one of the most recognized dating services throughout the world and serve more than 24 countries.

They also have websites in 15 different languages which makes them the industry leader with more dates, relationships, and marriages than all other dating sites.

Match also has one of the most successful affiliate programs in the industry.

Affiliates can earn up to 75% on all new subscriptions and they are also given incentive bonuses of up to 25%. This means that as an affiliate, you can earn up to $130 per subscriber.

They have their affiliate programs managed by both Rakuten Marketing and Commission Junction.

Each of these programs gives you access to high-performance creatives including interactive search boxes, optimized landing pages, and promotional discounts as well as trial offers.

  • Commission: up to 75%
  • Incentive bonuses: up to 25%
  • Cookie: 120 days


eharmony affiliate program

eHarmony is a personalized dating service that is making history by helping people of all ages, ethnicities, political, and religious beliefs to find a compatible match and establish a mutually beneficial and long-lasting relationship.

They’ve built the world’s first patented compatibility-based matching system based on 35 years of clinical experience and relationship research.

They frequently run TV ads that have has a positive impact on online advertising channels, including their affiliate program.

eHarmony gives their affiliate a chance to earn up to $188 commission for a single subscription with a minimum commission rate of 65%.

Their affiliate program is managed by Commission Junction and they offer ongoing creative development that helps their affiliates drive more traffic and earn higher commissions.

  • Commission: starting at 65%
  • Cookie: 45 days

People Media

people media affiliate network

People Media is the sister company of the above-mentioned Match.com and an undisputed leader in niche dating with almost 20,000 new members joining their sites on a daily basis.

Some of their well-known sites include OurTime, BlackPeopleMeet, and SingleParentMeet, which are all number one in their dating categories.

They increase awareness of their brand and generate admirably high conversion rates by spending approximately 7 figures a month on television ads.

Their affiliate program is managed by Commission Junction and they pay their affiliates over $1 Million in commissions each month.

Affiliates can earn an incredible 100% commission on new sales and have access to marketing materials including banner ads, text links, and customized offers to maximize sales.

  • Commission: starting at 50%
  • Cookie: 120 days

Christian Cafe

christian dating affiliate program

Christian Cafe is a Christian dating site of choice for millions of Christian singles from across the globe, resulting in over 25,000 marriages since the website started running back in 1999.

The majority of members are US and Canada based, however, they have English speaking members from all over the world looking for their perfect someone.

Unlike most online dating sites, Christian Cafe lets their members use their service for free without obligation for a 10-day trial period.

This incredibly useful option allows members to see the value of their site before purchasing a membership.

Membership plans start at two weeks and go up to a one year plan with the cost per day being significantly lower with longer time plans.

Christian Cafe has partnered with Commission Junction to run their affiliate program and have a dedicated affiliate manager.

They offer a generous commission of 40% on every sale and also offer frequent incentives for their affiliates as well as frequent promotions and discounts for their consumers.

  • Commission: 40%
  • Cookie: 120 days

Catholic Match

Catholic Dating affiliate program

Catholic Match is another dating site of choice for millions of Catholic singles from across the globe and also started running back in 1999.

Their mission is to provide an online space for single Catholics to potentially meet their significant other and get married.

Their website also serves as a community of support and they provide their members with advice and education on how to fully live through the single-stage as well as how to date more purposefully in order to fulfill their vocation.

Catholic Match has partnered with Commission Junction to run their affiliate program and has a dedicated affiliate manager and marketing team that will respond and customize to fit the advertising needs of their affiliates.

They are one of the top-paying niche dating sites that offers a generous commission of 75% on every sale as well as promotional and vanity coupons, interactive creatives, and targeted landing pages that help their affiliates drive more traffic and earn higher commissions.

  • Commission: 75%

Cougar Life

cougarlife affiliate program

Cougar Life is an online dating service that started back in 2008 and have since grown to become the largest online dating site that caters exclusively to cougar singles and younger men looking to date them.

They currently have over 6 million members and their services are available worldwide with the largest user bases in the US, Canada, Australia, and the UK.

They have an affiliate program that is mobile-enabled and they create exciting affiliate marketing materials such as banner displays, search PPC, social PPC, PPV/CPV, and contextual.

Cougar life offers 24/7 affiliate support from their dedicated account team and allows their affiliates to earn up to 80% commissions per sign up.

  • Commission: up to 80%
  • Cookie: 30 days

Rich Meet Beautiful

richmeetbeautiful affiliate program review

RichMeetBeautiful is an elite matchmaker site for high-earning and attractive singles.

This isn’t a traditional sugar daddy/sugar baby dating service and Rich Meet Beautiful refuses to provide services for those looking to be provided financially or otherwise.

Once a user signs up and lists their dating preferences, their state-of-the-art algorithms will make sure to only show profiles who are ideal matches based on your listings.

Their members are genuine millionaires that enjoy the luxurious lifestyle which is one of the reasons Rich Meet Beautiful is the most popular dating site for wealthy and attractive singles.

They have partnered with Love Revenue to manage their affiliate program and they allow their affiliates to earn generous commissions starting from €70 to €130 for selling memberships via their online platforms.

  • Commission: from €70 to €130

Sugar Daddie

sugardaddie affiliate program

Sugar Daddie is a high-grade online dating service that started running back in 2002.

Their website gained quick recognition of being the leading brand for millionaire and sugar daddy dating after being featured on several popular TV shows including the Dr. Phil Show as well as the Richard & Judy Show in the UK.

They have an exclusive member base, therefore on their website, you can expect to find models and very attractive singles, millionaires, and professional businessmen that seek a mutually beneficial relationship or casual dating.

Due to the popularity of the site, Sugar Daddie has excellent conversion rates and offers a generous commission for their affiliates.

Affiliates receive a 50% commission of subscription fees, which means you could earn between $12 and $77 per subscription.

They use Commission Junction to manage their affiliate program which provides their affiliates with an open channel of communication and frequently updated creatives including banner ads and text links that will help them optimize conversion rates.

  • Commission: 50% per sale (the equivalent in your country’s currency)
  • Cookie: 45 days


parship affiliate program

Parship is an online dating service that is established as the leading European matchmaking agency and focuses on singles who are looking for a serious and long-lasting relationship.

Parship’s matching compares 30 essential personality characteristics and recommends potential partners who complement your personality and characteristics.

Besides that, Parship has a blog section that is focused on giving great online dating tips for singles.

Parship has partnered with Commission Junction that manages their affiliate program and provides their affiliates with many tools for effective communication as well as a wide selection of banner ads, text links, and email kits that will help them drive sales to their website.

Besides that, they regularly offer incentive promotions to boost sales.

As an affiliate, you will earn a 25% commission of the revenue generated by membership sales which comes down to:

  • £22.50 for a 3-month membership
  • £29.50 for a 6-month membership
  • £44 for a 12-month membership

You can also earn an additional £1.50 per each personality test generated through your websites, blogs, or social media accounts.

  • Commission: 25%
  • £1.50 per each personality test generated by your referrals

How to Promote Dating Affiliate Programs as an Affiliate Marketer

As an affiliate marketer, one of the most popular niches to promote is dating websites.

Dating websites are always in high demand, and as you can see from the list above, there are many affiliate programs available to choose from.

However, promoting a dating affiliate program isn’t always easy.

So to close this off, I will provide you with a few tips and techniques you can use to successfully promote dating affiliate programs.

First, you’ll need to find a dating website that appeals to your target market.

This can be done by doing some research online or by looking through the list of affiliate programs above.

Once you’ve found a suitable dating website…

Create a landing page on your website specifically targeting this audience.

Your landing page should contain information about the dating website, as well as a call to action for your visitors to sign up for the dating website.

Next, you’ll need to generate traffic to your landing page.

This can be done through various marketing techniques such as search engine optimization, pay-per-click advertising, or social media marketing. Once you’ve generated some traffic to your landing page…

It’s time to start promoting your dating affiliate program.

There are a few different ways you can promote your dating affiliate program. One way is to write articles or blog posts about the dating website and include your affiliate link in the resource box.

Another way is to create banner ads and text links that you can place on your website or on other people’s websites.

And finally, you can also promote your dating affiliate program through social media by sharing your affiliate link on your social media profiles.

I know this was brief, but there’s all there is to.

By following these tips and strategies, you’ll be well on your way to successfully promoting dating affiliate programs as an affiliate marketer.

If you’d like a more in-depth guide, you can take a look at my free guide explaining how I build simple affiliate websites that make money.