I boldly stated yesterday on my Twitter that knowing how to get free, high-quality traffic is a dying art.
Too many out there are looking at paid traffic as if it’s the golden ticket to online riches and although some do manage to find it, it’s may not always the best option for you.
There is a time and a place for using paid traffic to leveraging your online business, but I find it worrying that very few people actually spend the time to learn about free traffic and its many benefits to an online business.
Few will tell you this, but knowing and understanding the art of free high-quality traffic is key to building an online business.
I can also claim with full confidence that if you know how to generate free traffic to your sites, you are always going to make money with your website/blog.
Of course, it has its limitations, but it also has its benefits and I will be covering all this and all you need to know about free traffic in this blog posts today.
This is what I will be talking about in this post, click on any links below to immediately “jump” to your desired section:
- 3 Ways To Get Free, Targetted Traffic
- The Benefits of Free Traffic
- The Benefits of Paid Traffic
- Free Traffic or Paid Traffic?
- When Should You Do Paid Traffic?
- How To Learn The Lost Secrets of Free Traffic
*Please note that when I say “free traffic”, I mean free, high quality and TARGETTED traffic.
Simply getting free traffic is not hard at all, creating a steady flow of traffic wth hungry buyers ready to buy is where the money is, and once you understand that, again…
3 Ways To Get Free, Targetted Traffic
If you’ve been following my Twitter feed lately, you’d know that I am big on SEO and I get some pretty significant results with my niche sites when using certain SEO strategies.
Google is the best resource for free traffic, I tell you this with 100% certainty and confidence.
If you are wondering why Google is such a dominant player online is because they are the biggest source of traffic for the entire internet. Surely you know this but very little know how to actually get ranked in Google.
This is a complicated topic to discuss and explain but in short, you are going to need to have to learn all about keyword research and creating content that is optimized to rank in search engines.
I have a lot of guides on this topic so I won’t go through this again, but you can find my best guides on getting free traffic from Google here:
- How To Get Ranked For Multiple Keywords In Google
- How To Do SEO By Yourself (Practical Beginner Friendly SEO Tips)
- Which Is The Best SEO Plugin For A WordPress Site?
- How To Get Ranked For Multiple Keywords In Google
The second best method is email marketing.
I have unfortunately neglected this for the majority of my “online career” but once I tested it properly and started seeing the results and benefits it has, I immediately jumped on its head on and now I email my list every single day.
If you think that’s too much, then you are doing the same mistake I did when someone advised me to do the same and I neglected it.
Start an email list and email them daily (or at least very often).
You will quickly weed out the tire-kickers that just join to get your freebie and it would leave you with a sizeable list of dedicated readers who look forward to you daily emails and advice.
The reason email marketing is such a great source of free traffic is that people actually want to hear from you too.
As I said, by cleaning out the tire-kickers, you are left only with people who want to do business with you, thus whenever you publish a post or send out an offer to your email list, you will be getting traffic to your blog and sales on your affiliate offers.
but how do you get an email list big enough to make money?
Well, you need traffic first.
Either free traffic using SEO as discussed previously or you use paid traffic (which also has its benefits and I will explain them down below).
(Some) Social Media
Sad to say but Facebook is absolutely useless for free traffic unless you’re some major brand or influencer.
If you are a beginner, the best free social traffic sources there is for you is either Twitter or Instagram.
You are going to need to build up an audience but once you do, you will be able to drive traffic from those platforms to your own website or, to your e-mail list.
I currently am using the “Twitter” strategy and I send followers from Twitter onto my email newsletter.
The email newsletter then sends (free) traffic to either my affiliate offers or my website, which in turn continues to grow and making me commissions.
UPDATE: Pinterest is also a good source of free traffic if done right. I have used Pinterest on my other blog with great success but I have since let that traffic source die down a bit as I wasn’t too active on there.
The Benefits of Free Traffic
For Starters, It’s Free.
I am a bit conservative with my money, and I am working on having a more “abundant” mindset overall but, still, you can’t deny that getting free traffic to your website is a HUGE benefit in itself.
All my sites (apart from my dropshipping store) run entirely on the free traffic that I managed to build over the years.
Yes, it takes time to build up a steady flow of traffic (this is one of the disadvantages of free traffic) but once you get it, you can pretty much assume that it will keep coming in for months on end.
In fact, I can walk away today from my business and I will still continue receiving free traffic years down the line without ever having to do anything again.
With paid traffic you are going to keep spending to continue getting the traffic and prices are increasing rapidly – this is not a problem with free traffic.
It (Mostly) Comes From Google
SEO is not the only way to get free traffic but it will be the majority of it and regardless of what anyone says, search engine traffic is the best type of traffic there is.
Even on my dropshipping store, the highest converting traffic I have is SEO (barring some Add to Cart retargeting ads I have with FB Ads).
and why is Google so great?
Because it’s targetted traffic.
As I explained in my previous post (How To Build Amazon Niche Sites), if you know how to pick the right keywords for your site, you will be getting not only targetted traffic but also targetted traffic that is ready to buy, which brings me to my next point…
Free Traffic Makes Money
Not only it makes money, but as I said already, it’s often times the highest converting traffic of all – at least that is what I’ve experienced with my own projects.
So, does this mean that you should focus on free traffic an totally disregard paid traffic?
The Benefits of Paid Traffic
Paid Traffic is Fast
I can load up an ad right now and with just a few $$, I can drive hundreds of people to any affiliate website/offer / drop shipping store I want.
This has allowed MANY, especially in the e-com world to make significant strides and earn hundreds of thousands using paid traffic.
It’s Relatively Cheap
Although prices are going up, and I assume they will continue to go up the more competitors join the space, right now; it’s cheap – if you know what you are doing.
I won’t go into much depth about how to optimize your ads for low CPC as that’s a bit technical and this is not what this article is about but yes, if done right; paid ads can be significantly cheap – for now.
It’s Highly Targeted
Again, if done right, you can get very targetted with your paid ads strategies. As I said, I use re-marketing ads for my drop shipping store and then it’s highly targetted (people who have visited my store before), and it converts like crazy as well.
So, Free Traffic or Paid Traffic?
I’m sure you’re left a bit perplexed as to which one you should go for. Both methods seem to have the same qualities and benefits so which one should you choose for yourself and for your affiliate website?
If you are starting a drop shipping store,
then I would suggest you go with paid traffic first but also look into how to start getting in free traffic.
When free and paid traffic is combined, you can create lethal marketing campaigns that will shock you how well they convert.
However, do take your time to learn about Facebook Ads as if you are not sure what you are doing, you can easily burn through $1000 in a week chasing something you do not quite know what it looks like.
If you are starting an affiliate niche site (not drop shipping),
then I suggest you do learn SEO.
It will be incredibly expensive for you to build up a steady flow of traffic to your affiliate offers with paid ads and it would require a lot of testing and failures to finally get the traffic that converts.
With that said, I also have to say that it’s a world of possibilities out there so there might be a way to start a profitable niche website solely off the back of paid traffic but I still would not advise you to do so.
Just as we discussed, you want to have a flow of free traffic so you do not have to forever keep paying for traffic – that to me is enough reason for me to put my focus on getting free traffic first, then amplifying it with paid ads when I need to.
When Should You Do Paid Traffic?
The way I use paid ads is to simply amplify my already existing traffic source. I barely ever do paid ads for cold traffic anymore. I simply do retargetting with some offers here and there.
I know I can do more with it, but I am currently focused on continuing to grow my free traffic channels (SEO, email, and social media).
To give you some advice on when you should do paid traffic, I’d advise you to do it only when;
- You have learned the basics of it.
- Can afford it to spend money just to test it out.
- Have a proven conversion rate with free traffic.
The last one is extremely important as you’ll often find that if you manage to convert with free traffic, amplifying it with paid ads as well could potentially make you an insane amount of commissions.
How To Learn The Lost Secrets of Free Traffic
While many are putting all their efforts into paid ads, many amateurs in the paid ads game are facing a growing wave of high advertising costs that is eventually going to crush them and their business.
Those who are willing to put in the time to learn the lost secrets of free traffic are going to be alright as free traffic will never cost a thing.
Yes competition for the page 1 ranking will get fiercer, but I am going to tell you this one more time;
Those who learn how to get free high-quality traffic will always be able to make money online.
If you want to start learning how to build a successful website off the back of high-converting free traffic, then I ask encourage you to take this free 10-day getting started courses that will give you the foundation you so desperately need to build a business that is shock-proof to the rising costs of paid advertisement.
I’d also encourage you to learn about paid traffic (especially Facebook Ads) but do not make the mistake of completely disregarding strategies that will guarantee you’ll be in business 10 years from today.