The Udemy Affiliate Program Review (What To Expect)

After creating and selling my very own course – Affiliate SEO Mastery – just a few months ago, I realized how big of a market the “online courses niche” is and more importantly; how much money there is to be made.

In this post, I am going to go through and explain the Udemy affiliate program.

Udemy.com, as I will explain further down below, is a site where people can create courses and through the Udemy affiliate program, you (as an affiliate) can leverage these products to sell to your audience for a handsome commission on each course you sell.

In this review, I am going to give you all the details you need to know about using Udemy as an affiliate but if you want the quick TLDR-version of this review, here’s my official thought on this program:

I love it;

It offers a great commission structure, there are thousands of courses to promote in any given niche imaginable and as you’ll see if you read the rest of this review; there’s definitely money to be made with Udemy.

To sign up to Udemy as an affiliate, you can visit the official affiliate sign page here >>

udemy affiliate program review

What Is Udemy?

Founded in 2010, Udemy has given rise to the recently-discovered money making cash cow that is selling your knowledge to others online.

(Read: How Much Does It Cost To Develop An Online Course?)

Udemy has given anybody in the world the possibility to earn money selling their skills in a variety of different topics and so far; they have been incredibly, and I do not see this trend diminishing anytime soon.

For course creators; it’s the perfect platform as well.

Courses are easy to create and manage, the systems required to collect payments are all seamlessly integrated into this platform and Udemy has done a fine job at branding itself as the go-to website to find courses – which in turn helps the course creators sell even more courses.

Now for you, the affiliate, they have also created a state-of-the-art affiliate program that you can plug in and earn money from, and the rewards (i.e. commissions) offered for doing that are pretty damn good as well.

If you want to start creating courses on Udemy, visit the “become an instructor” page.

udemy featured courses you can sell as an affiliate

The Udemy Affiliate Commission Rate

As an affiliate, you can earn 40% off any course that you sell.

40% is pretty good in this industry; you are basically earning nearly half as much the course creators earn which to me IMO, it’s a pretty fair deal.

Other programs similar to the Udemy pay around 15%, so Udemy is definitely on the higher range of commissions for online courses.

In fact, the only affiliate program that offers more than Udemy would be the Treehouse affiliate program which pays 50% commission rates.

In my eyes, 40% is satisfactory as an affiliate so with regards to their commission structure, they get a thumbs up from me.

You also get 7-day cookie length which means you can refer a customer today and if that customer purchases within the first seven days that you send him to the site, you will get your 40% commission off that sale (more on this later).

The Pros & Cons of the Udemy Affiliate Program

The Pros

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A Recognised Brand

Anyone who is your target customer (i.e familiar with buying up courses on online) will most likely be already familiar (or at least heard of) Udemy by now.

Just as anyone who buys products online has heard of Amazon.com, if a person who regularly buys online courses and takes his education in his/her own hands (as people should), then you can rest assured that Udemy’s brand will help you in your efforts.

There Are Thousands Of Courses

There are thousands of courses on the platform, all of which you can easily promote to your audience.

* Got a fishing blog? Teach people how to choose the perfect bait
* Got a yoga blog? Teach people how to improve their stretching
* Got a marketing blog? Teach people about Facebook Ads.

udemy course categories

Whatever you want; you can find on Udemy and trust me when I say; if the industry you’re in is not on Udemy, then chances are there must not be a demand for those type of course.

Access To Promotional Material

As an affiliate, you’ll also be given access to specific promotional material such as Udemy banners and promotions that you can run for your audience.

This too helps with leveraging the impeccable branding power Udemy has in the online courses niche.

The Cons

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3-4 Day Approval Period

The process to become a Udemy affiliate will take a few days to get approved. Unlike other affiliate programs which give you instant access, to gain access you just have to have a little bit of patience.

You can find out what you need to be approved as quickly as possible on the Udemy affiliate homepage.

7-day Cookie Length

I’ve already mentioned the 7-day cookie and this is a bit of a con IMO.

The industry standard is 30 days and in the past; Udemy used to offer a 30-day cookie so this was decreased.

7 days is still enough time to convert a customer so this should not hinder your earning potential much, but, I would’ve obviously preferred it to remain at the standard 30-day cookie length.

How To Best Promote Udemy Courses (For A Commission)

The best way to go about selling Udemy courses is, of course, to build an audience around a specific topic you are interested in.

I won’t go through this much as I do have a great guide on how to pick a niche and how to build an online audience so take a look at that if you’re still in the “what’s my niche going to be” stage.

My personal favourite of driving traffic and building a community is none other than pure ole’ SEO.

(I also have a growing Twitter presence but the main bulk of my readers come through SEO).

To know more about that; check out my Affiliate SEO Mastery course (which btw offers a 50% commission rate too).

Once you have built up an audience, it’s only a matter of time till you convert and start making money.

All you need to have is a targeted, engaged audience and information that they would most likely pay for.

You can also take the review approach and start writing up reviews of the specific courses in your niche found on Udemy.

You can see how to make money with online reviews here.

How Much Can You Earn As A Udemy Affiliate?

Udemy Affiliates Program review

Let’s crunch some numbers.

How much money can you make as a Udemy affiliate?

For this, I like to use a generic formula of 1000 visitors with a modest 1% conversion rate.

The courses on Udemy sell for anywhere between $9 to $299 (yes there is a cap on the pricing model which you can read about here).

However, on average; it’s been reported that you can expect the average sale to be around $50.

Your commissions off that $50 would be $20 (40%) so;

1000 visitors, 1% conversion rate = $200 in earnings.

Now you can most definitely get 1000 visitors a month and even 1000 visitors a day if you’re serious about this so the earning potential with Udemy is there.

Of course; these numbers are simplified and the actual result will vary depending on your niche, your copywriting skills and also what type of courses you’re going to promote.

Any Udemy Affiliate Program Alternatives?

Since the online course niche is blowing up, you can also expect there to be plenty of other similar services that are gunning for Udemy’s market share (and that have affiliate programs as well).

You can see a detailed list of alternatives here, but here are some of the most notable names and the commissions they offer:

* Coursera – 45%
* CreativeLive – 20%
* Lynda – 40%
* Masterclass – 25%

My Final Thoughts

WANT TO KNOW HOW I MAKE MONEY WITH

AFFILIATE MARKETING?

(YOU ALSO GET A 10-DAY COURSE FOR FREE WHEN YOU SIGN UP)

After signing up, you will be redirected to the course page where you need to sign up again - no credit card required, just an email will do.

That’s all from my end for this Udemy affiliate program review.

Overall, I think this is a fantastic resource that you can use to sell online courses and I am sure that if you put the pieces together, you can easily create a full-time income source as a Udemy affiliate.

You can start the registration process here >>

I hope this post answered any questions you may have had and if not; do not hesitate to drop me a comment down below.

I also have an excellent 10-day getting started guide you can take to teach you how to become an affiliate marketer – if you’re serious about wanting to turn this into a full-time income; there’s no better resource I can recommend than this.

Thanks again for reading, and all the best with your endeavors.

Christian Lee.

6 thoughts on “The Udemy Affiliate Program Review (What To Expect)”

  1. Hey, this is a great informative post about Udemy.  i have often wondered what the benefits were of promoting courses and have considered sharing a course on there – it definitely looks like it can be a benefit to those looking to create training material and sharing it.

    I do have a question, what kind of tools do they offer to help your promote the courses – like banners or images. thanks

    John

    • Hi John yes they offer Udemy-branded banners for the most part which you can then use in your blog posts, sidebar, etc.

      Thank you for stopping by and I hope this answered your question.

  2. I always thought the only way to make money with Udemy is by creating an online course, thanks for sharing their affiliate program.

    Their affiliate program looks pretty good with a 40% commission but i’d like to ask how does the cookie work. Is it like amazon where if I drive traffic to their site, I would still make a commission on whatever the customer purchases.

    • Yes once you get the user to join Udemy, whatever course they get, you will get a commission.

      However, there are some free courses which they can take so if that happens’ obviously you do not get the commission. 

  3. Hi Christian and thanks for the thorough review.  I have explored Udemy in the past when I wanted to create a course.  I never found out about their affiliate program however.  It sounds great and can fit with many types of blog.

    What I’d like to confirm is, though, when you say 1000 visitors to Udemy is possible – is it just that – visitors or actual buyers of courses?

    Thanks for such valuable info!

    Michelle

    • Hey Michelle.

      I’m actually talking about 1000 visitors to your website.

      If 1000 people come to your website and you convince 1% of them to by a course, then the result should be somewhat close to the numbers stated above.

      Of course this is not a fool-proof method of calculating it but I use this formula across all my business and it’s always a pretty good indicator of what to expect. 

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