10 Reasons Why Your Affiliate Marketing Business Is Failing

I have failed at 90% of the “things” I tried to do online.

I have repeated the same dumb mistakes over and over again and I have wasted years of effort doing things that got me nowhere.

In this post, I am going to share with you 10 reasons why your affiliate marketing business is destined to fail – and I’m writing this from experience, so trust me when I say;

I know what I am talking about here.

Luckily, I’ve managed to get my business in order and I now run various online businesses all making me money 24/7 – but it wasn’t easy and as I said, it wasn’t without any mistakes.

If you’ve been building out your affiliate business for a while and it’s going nowhere, pay close attention because I may have the WHY for you right here.

If you keep messing up, it will fail and you can forget once and for all the dream of living “the dotcom lifestyle”.

With that said, let’s jump right in and see why you’re destined to never make money online.

reasons why your affiliate marketing business is failing

You Don’t Know Who Your Target Customer Is

As an affiliate, your job is to connect a specific group of people, to a specific product to solve a specific issue. 

In other words, you need to have a target end-customer in mind!

If you are trying to reach “everyone“, then you will reach no one and yes; with this attitude, you are going to fail.

You have to pick a specific audience to tailor your services to.

If you have a “weight loss” blog, pick an ideal someone to target.

  • “Fat people” is not an answer
  • Middle-aged women who want to lose weight fast” is the correct answer.

I go through this in much further detail in my guide about how to pick profitable niches, but for a more in-depth explanation (and how to actually find your ideal customer), take a look at this great video below:

You Have No Idea What You’re Talking About

One of my biggest mistakes when starting out was launching affiliate websites about topics which I had absolutely no idea (or interest) about.

  • I’ve started a cooking blog once (I’m not a chef).
  • I even had a pet-website once (but I don’t like pets).

All these “online businesses” failed and that’s because I had no idea what I’m doing and what I am actually talking about.

If you’re a beginner affiliate and you’re trying to do something which does not interest you, then I’m sorry but – you too are destined to fail.

You need to know your niche (just like to need to know who the target customer is).

You don’t have to be an expert, but you have to at least be interested enough that you can do research (and write content) about it – and you won’t get bored after a week.

If you’re currently in “the beginning phase” of an affiliate website in a topic you do not enjoy, I highly suggest you consider getting out of it and doing something you actually like.

It will make the process much more fun – I promise you.

You’re Following Everyone

This “online business boom” also brought with it a boom of gurus and business coaches most prominently found on YouTube.

Yes, Gary Vee is amazing, so is Russel Brunson, Grant Cardone, Tai Lopez and Franklin Hatchett – but you can’t listen to everyone.

You need to find one (maybe two) mentors you want to model and do everything they suggest you do, don’t nit-pick what you like and what you don’t like.

These are “mentors” and you can’t have too many mentors as that will lead you to mass confusion and you’d be jumping from one thing to the next with every new video they release.

That’s not a good way to run a business.

You’re Too Spread Out

Another similar issue is being to spread out doing hundreds of tasks when you should be focusing all your energy on one or two tasks/goals.

You can’t be everyone in your business.

Starting out, yes – do everything yourself but once you start making some money, do not hesitate in investing in people who can do a better job.

Even though “I can do it all myself”, I do hire people to create graphic designs for me, to write sales pages and write content for all my affiliate sites.

I only want to focus on the things I’m good at and the things I know will bring me more money – and you should too.

You’re Not Focusing On The Right Stuff

Since you can’t focus and do everything yourself, your job is to only work on the stuff that you know will bring in the money – as they say;

“High ROI activities only”.

Figure out what those are for your business and focus on those (or hire better-qualified people to work on them).

My main skills are picking niches and search engine optimisation, and that’s what I like to focus on.

You’re In It To Make Money Right Now

I have no idea where this idea of “become an affiliate and get rich overnight” is coming from.

If anything, affiliate marketing is probably one of the slowest ways to make money.

If you’re just in it to make money quickly, then I’m afraid this path is not for you.

There are other ways you can make money quickly online, but if you want to build an affiliate business, you need to build for the long-term.

For every new affiliate website I create, I estimate it would start making me a significant income 12-24 months down the line – that’s just how it goes.

Here’s a great video by the gentlemen from IncomeSchool that explains how long an affiliate marketing websites takes to start making money:

You Don’t Know How To Get Traffic (Or Worse)

Another major issue I see with beginner-affiliates I mentor is that they do not know how to get traffic.

Traffic is what you need to learn to start making money with affiliate marketing.

You’d be much better off “learning SEO” than “learning affiliate marketing”.

What’s even worse is that some beginners focus on paid traffic, which yes – is a great strategy (highly doubt it’s a great strategy for beginners) but you can’t keep paying Facebook every time you want to make money.

You need to be building free traffic sources and as you may already know, Google search traffic is the best way to do it (that and email marketing).

Learn how to get free high-converting traffic from Google and start building your list. Trust me, if you have an email list of 10,000 subscribers, you never have to work another day in your life.

You’re Not Using Money Wisely

What if I told you that your affiliate commissions are not yours to keep?

What if I told you you’d be making an amateur-ish mistake if you quit your job to focus on your affiliate marketing business.

As a beginner affiliate, you should be investing money back into your business.

Hire people to help you grow, invest in online courses, don’t be “cheap’ and buy up tools that will help you grow as quickly as possible.

This is why I highly advise people not to quit their job too soon.

You need to be pumping your business with cash each month to make sure it’s strong enough to support you (and your family) full-time sometime in the near future.

You Don’t Know How To SELL

This is by far the biggest mistake I have ever committed and I’d forever be ashamed of this.

I ran my affiliate business for 5 years not knowing what copywriting actually is – and it’s probably the reason why I’m not at the income-levels I should be at.

Copywriting (not to be confused with content writing or worse copyrighting) is the art of selling with words, and as an affiliate – this is what you have to do to be able to make money.

Learn all that you can about copywriting, learn how to sell and learn how to convince people with your words to get them to purchase something. If you don’t, there’s no way your affiliate marketing business can survive.

& finally, the last MAJOR reason why your affiliate marketing business is failing is…

You Don’t Know What You’re Doing

So many people get into affiliate marketing and have no idea what affiliate marketing actually is.

They just “heard about it somewhere’ so they “decide to try it out”.

This is why 95% of all affiliate marketers fail before making their first $1 online.

You absolutely need to know what you are doing here as it’s no walk in the park, it’s not easy and as you can see; it’s not a “quick way to online riches”.

There are many things that go into running an affiliate marketing business, for example:

  • How to create a website
  • How to do SEO
  • How to join affiliate programs
  • How to use affiliate links
  • How to write high-converting content and so forth.

People are just clueless about all this and it’s a shame because while yes; it is hard, it’s also pretty easy and straight-forward if you know what you are doing.

If you’re just getting started with affiliate marketing (or you’ve already started but have not yet seen the success you’d like), then please, do yourself a favour and check out “The Affiliate Starter Pack”.

It’s a two-course bundle which I have prepared for you and you can get both courses – valued at $146 – for just $19!

Do not leave this website and DO NOT start your affiliate business before you see what’s available in these two courses – just read the testimonials and income reports from current students to see what I mean.

Is Your Affiliate Marketing Business Failing?




After signing up, you will be redirected to the course page where you need to sign up again - no credit card required, just an email will do.

Now you know why.

I have tried to explain everything – from my own mistakes and experiences – why your affiliate marketing business is failing and I hope this post has helped you understand where you may be going wrong.

I know this was more of a “rant” than it was “helpful“, but some things needed to be said and I’m hoping this was the wake-up call you needed to change your ways and finally make affiliate marketing work for you.

I’ll leave you to it.

10 reasons why your online business is failing

NB: Want to see how I make money online? Here’s my latest guide showing you everything I do to earn money with simple, easy-to-build websites.

Leave a Comment