I’ve always been the contrarian. Whatever the masses do, I feel this irresistible pull to do it the opposite way – whatever way that is as long as I’m not part of the group.
This is not a recent idea either driven by media, the internet and all of today’s noise, I remember being like this from way back when I was a little boy.
Anyways, not to share with you my autobiography here, but my post today is all about contrarian SEO ideas that – dare I say – might upset a lot of SEO gurus reading this post.
While I admit it has not always worked in my favour, this contrarian mindset has allowed me to quit my job to work on my businesses full time, I now run 4 fully-monetised websites, a dropshipping store, and;
I’ve also released a new SEO course, which you can find here >>
I honestly do believe my contrarian mind allowed me to do all those things (and more coming in the future).
Note I am not saying these are all the right things to do, however, they have worked well for me and I won’t be changing my ways any time soon so I figured I ‘d share them all with you.
So without any further introductions, let me give you my very own contrarian SEO ideas/tips that may finally help youy understand why your rankings suck.
Let’s start with some fireworks…
Backlinks Are Overrated
Ok, I’ve written about this in the past so my regular readers know what I am talking about.
Every single effin SEO tips article you read will tell you how important building up backlinks is and I am going to be the contrarian once again here and call it bullshit.
Do backlinks help?
Yes of course they do.
There would not be so much hype about them if they didn’t work but you have to keep in mind this with SEO; just because it has worked in the past, it does not mean it will continue the work in the future.
I am writing this in November of 2018 – and today the backlinks pull on the search engine has dramatically decreased since their heyday 5/6 years ago – and I am willing to bet that they will continue to decline in the coming years.
Now there was a test done once by the Google search spam team and they have found that an algorithm without backlinks dramatically decreases the quality of content that can be found – of course, this can not be denied.
However, there are 200+ metrics at play here and Google is getting smarter every day.
I do believe that at some point in time they will figure out how to clean up the spam without backlinks because let’s face it;
Backlinks can be easily manipulated and Google (I’m assuming) hates the fact that they can be manipulated and they are being manipulated.
Sure. Most do.
— 🍌 John 🍌 (@JohnMu) November 23, 2017
I won’t go on rambling about this as I could write a book about it; but I will leave you with some of my previous blog posts about backlinks and what I think of them:
- Will Backlinks Become Less Valuable With Time?
- Can You Do SEO Without Backlinks?
- How To Learn SEO (In The Least Amount Of Time)
Social Media Does Not Help SEO
Here’s another big one that might shock some people.
Your “social shares strategy” does not help your SEO.
One of my favourite SEO gurus is Neil Patel – a super successful online marketer (probably the best one) that has dominated search engines for over a decade for the most important keywords out there.
His argument is that social media helps SEO – and I am going to say that no; they do not.
Of course, I am not saying I know better than Neil because I most definitely don’t on the grand scheme of things – but it has been proven and confirmed by Google (and also another SEO big hitter Backlinko) that social media does not help SEO.
The theory goes that when you share a link on social media it signals to Google that this post is being shared thus it’s a good quality blog post.
This to me not only sounds archaic but also “too easy to be true”.
Just think about it; I can go on Fiverr right now and buy up 5,000 shares with a click of a button.
As I said in the backlinks point above – Google hates the fact that their search results can be manipulated and if this was true, buying up social shares would be the easiest way to do it.
Now Neil, of course, is a guru followed by highly influential people – when he shares his content online through social media; it does help him so technically he’s right about posting your content on social media.
So where’s the catch?
The catch is that Neil is followed by a lot of SEO experts and webmasters who all love him and who all have their own websites.
Many of these webmasters would then read his amazing blog – love it and then link to his blog post from their own website, which of course gives him a boost in rankings and a boost in traffic so technically yes; it does help him.
But you all have to remember that SEO is not only for “digital marketing blogs“.
If you have a review website reviewing wire cutters for example, then you absolutely have no chance of replicating the same success with social media for your website.
It simply does not work and yes; you would be wasting your time, energy maybe even money if you add “social sharing” to your SEO strategy.
Forget About Keyword Research
I’m afraid I will be killed for this blog post by the SEO deep state but here goes;
Every single SEO guide will be telling you that you need to check keywords for their search traffic and competition.
This too is overly hyped (most probably by bloggers who never ranked a single post but are just regurgitating what they read in a previous post)
Yes you do need metrics and you do need keyword ideas, but honestly; you don’t need them when starting out.
Since these are long-tail keywords, it’s safe to assume that there’s not much competition on these keywords (in fact these are so rare that even premium tool such as Ahrefs can not pick these up) – but does that mean they do not get searched?
No; they do get searched; it’s just the tools cannot yet pick them up.
What I do next is I find 30 keywords that I can turn into blog posts.
Now if you do not know which keywords you need to pick, then you have not yet done enough research on your niche.
If I do thorough research on the niche I want to work on, then I can pretty much assume which 30 keywords will be searched for the most even if I don’t have the actual number of searches.
Again; if you’re finding this confusing, you need to research your niche some more.
Once I publish these 30 articles – which is the recommended minimum of blog posts you should do as I explained in my Affiliate SEO Mastery course – then you let those posts do their thing and find their place in the algorithms (this process takes months btw).
Once you start getting traffic, you will start seeing the keywords your site is organically optimised for in tools such as Google Analytics and Google Webmaster Tools (Search Console).
This is where the keyword data really starts to matter as I know with actual proof that keyword X is important to me because it’s being picked up already.
I then optimise with new posts for those “new” keywords, wait until I get the new data and continue repeating this process over and over again.
As with everything SEO, this all depends on what niche you are in, what your publishing frequency is, etc…
If you want to know more about this and the best way forward in your niche, check out my SEO course.
Content Lenght Depends
“You should write a minimum of 1500 words”
This is what I always say to my students and I’ll admit that it may not be correct, but it is the best answer.
Almost every other SEO gurus agree as well that long-form content is better and that is true but what we are failing to see is that; quality > quantity.
If you have a keyword and you absolutely can answer that keyword thoroughly with 800 words than 800 words is enough.
That is it.
It would make it much worse if you fluff and bluff it to 1500 words just to meet some imaginary guidelines online that says you should do that.
Again; if you know your niche well, then you know how many words you need to cover this topic.
If you can provide the best answer to that query in 800 words, then so be it.
Remember; people are desperate for time so the more time you save them = the better.
Avoid SEO Agencies
Some may know that I used to be an SEO executive at a digital marketing agency.
My advice to you is that you do not seek out these type of services.
This is not saying that they are useless – I’m just saying for the most part; your SEO needs can be met without having to outsource it to an agency and spend a fortune building it.
For many reading this, learning a few SEO basics will be more than enough to get them on pgae1 for their desired keywords.
Again this depends on your niche, your keywords and your expectations; but there’s no reason why you can’t do this yourself if you just spend a few hours learning how to do it.
Again; I would refer you to my SEO course for more details on that.
There Are No SEO Experts
Last but not least; I have to reveal the biggest scam in the SEO world and that is the “SEO Expert”.
I’ve created a course on SEO and I’ve built up an entire business from the ground up with SEO and I will tell you I am far from an expert.
There are probably a handful of SEO experts in the world and they all can be found on one floor at Google’s HQ guarded by non-disclosure agreements and trade secrets.
Outside of that floor, nobody actually knows what the search engines look for and nobody knows the full extent of how the algorithms work.
Basically, we’re all just assuming and putting the pieces together which is why there are 100s of SEO strategies and all of them may work one way or the other.
Also, the industry can flip on its head tomorrow without due warning and the algorithm is also tweaked 2 times a day at least.
Tell me how can you call yourself an expert when you know so little about it?
There are no SEO experts – most definitely not me and most definitely not the author of the next blog post you are going to read.
I’ll end this here as I think I have ranted enough I think..
I really hoped you like these contraction SEO tips I laid out for you here.
As a true contrarian, I would love some controversy and people disagreeing with me so please leave me your thoughts and comments down below so we can create a dialogue and share more ideas and SEO tips with other readers.
I look forward to hearing your feedback my dear SEO Expert.