SEO is a complicated game.
So much so that even I – who some people refer to as an “SEO Expert” will tell you that there really are no SEO experts anywhere in the world outside of Google’s own search team.
The complex algorithms – layered with misdirection and trade-secrets – make it impossible for anyone to really call themselves an expert.
(at least that is my opinion of it)
However, with that said; it’s not impossible to learn SEO.
In this quick post today, I want to show you how to learn SEO in the least amount of time so you can start putting to work some basic SEO strategies that yes, would be enough to get you ranking well, receiving visitors and making money.
The truth of SEO is this:
I can teach you all that I know – 6+ years of running SEO campaigns for some of the biggest companies in the world – in about 6 hours.
What you need to understand is that what I’m about to tell you may sound simple, but that is because it is simple and I made it a point to take all the complicated jargon out to give you just what you need to know.
The hard part is not the things you have to learn, but the fact that you are going to have to do the work day-in-day-out for months before you start seeing any results.
That is what makes SEO hard.
After reading this blog post, you’re going to be well equipped with enough information to get you going, but keeping you going is your job, not mine.
So, are you ready to learn SEO?
And more importantly are you ready to do the work necessary to see it through to completion?
If so, let’s cut the introductory pleasantries here and dive straight into the SEO deep end.
(For this guide I’m going to be assuming that you are building some sort of niche website that you want to rank to make money from. While I have had successes with these strategies in all forms of websites (local SEO/ecom/etc.) this guide is mainly for optimising content on your website to give it the best chance at ranking on page 1 of Google).
Here’s what I will cover in the below article:
- Keywords (& how to pick them)
- Content (& how to write it)
- Backlinks (& why I don’t trust them)
- Long-term goals (& how to reach them)
- Patience (& why it’s so important)
Sounds interesting? Great!
How To Find (Great) Keywords
Keywords are overly complicated by all SEO gurus out there.
They will tell you to use some fancy tool, cross match them with all your competitors, find their difficulty score and a lot more fluff.
I hold a different idea when it comes to keywords.
In fact; I don’t even look at the numbers at all when I am creating my SEO plan for a new site I want to build.
All I want to do with my initial posts is answer the biggest questions there are in the market.
Now they may have a keyword search volume of 100 or 10,000 – I really don’t care either way.
The reason is that I want to answer what the public wants to know about my chosen niche/topic.
For that, I use a tool which is the appropriately titled; AnswerThePublic.com.
I’ve mentioned this awesome tool many times before in previous blog posts about keyword research and because it works perfectly with the method I am suggesting.
What this tool does is that it gives you long-tail keywords that people are typing into Google & tbh;
Even the paid/premium keyword tools have a difficulty finding such keywords.
You won’t get any numbers with AnswerThePublic, but I can guarantee that these questions are being searched because if they weren’t, the tool wouldn’t have been able to pick them up.
So for your first assignment, I want you to go to the free AnswerThePublic.com and type in your main keyword.
For this example, I am using the keyword “first aid”:
Sure enough, this reveals hundreds of keyword ideas that you can pick from.
Use your common sense and your prior market research to predict which keywords would likely have the most searches.
*Please note that you should always spend time understand the market before you start creating content for it – so do your market research first.
Pick 30 titles from the tool, hit exit and that’s it. Your keyword research, for now, is done.
How To Create “SEO Content”
Now that you have your keywords; you need to craft blog posts about them that will rank on Google.
If you’re afraid of writing, then I have some bad news for you;
Unless you want to take the expensive route and hire content writers – which I do not recommend – you need to do this all yourself.
You do not need to be an amazing writer – I’m sure as hell not – but you do need to try your best.
Obviously knowing how to write well is not the scope of this post so I can’t teach you here, but I will include some of my favourite resources to get you up-to-speed with how to write content for the web (with SEO in mind).
- The Simple 3-Step Process for Creating a Winning Content Marketing Strategy
- How to Turn One Content Idea into a Fascinating Four-Part Series
- 5 Writing Techniques that Stir Your Audience to Action
- The Wise Content Marketer’s Guide to Sensible SEO
But why do you need 30 keywords, i.e; 30 titles?
This is because this is the bare minimum you need to give your site enough content to be considered as a worthwhile website that’s here to last.
Now you can write these articles in a week or you can write them in a month. – it doesn’t matter.
Whatever you do; just make sure you get 30 posts out and stay consistent with your frequency of publishing.
– Publishing once a week? Great! Stick with it.
– Publish once a day? Great! Stick with it.
Obviously, the quicker you can publish them, the quicker you can get results.
I do understand that all of us are busy with a lot more responsibilities to get to, so figure out what works for you and stick to that.
These 30 posts are going to put you on the map as the go-to source for information on your specific topic.
Of course, the work does not stop there, but with these 30 posts (of about 1500 words each) you will have enough content to start getting some traffic.
What do you do after you publish your first 30 posts?
Write 30 more, and then more and then some more.
What’s going to change after you publish these 30 posts is you’re going to have a clear idea of what works.
If you see that a certain handful of posts are getting good traffic, then you need to focus on that topic some more.
Also; understand that not all 30 posts would rank well and get traffic.
Some posts will sadly fall through the cracks and get buried under new content never to be read by a single soul ever again – that’s alright; that’s how it goes.
You can take a look at that on the official course-website, or alternatively; you can join this free 10-day training guide that will also give you some pointers on how to use keywords in your content.
Backlinks (Do You Need Them?)
Let’s talk about backlinks for a while because if you’ve been researching about SEO, I am sure you’ve come across them.
In true 3HUNDRD fashion, I like to go against the common advice and tell you that no; you do not need backlinks to rank.
Backlinks are just one metric out of 200+ ones that determine your rank. Sure they help if you have them, but they are not a must.
You will also collect backlinks naturally if your content is top notch – (which is what you should aim to produce) so there’s really not much need to go out and do link building yourself.
Overall, and especially in the beginning phases of your website – you do not need to worry about backlinks.
If you’re in a super competitive niche like I am (affiliate marketing and SEO), then I would suggest you do put some effort on link building but even with that; you are still going to need to have great content on your website.
I have a few more posts that share my views on backlinks, you can find these right here:
Your Long-Term SEO Strategy
After researching this topic to death and also after seeing my own results, I can tell you with full confidence that you are going to need 6 to 9 months of work before you see the full potential of your 30 posts.
You will start seeing traffic coming in after a few weeks, but posts usually take that much time to be able to rank highly and hold a consistent position on the first page of Google.
I have a great post here showing you how long it will take to reach full ranking potential and I also show you how to cut this time in half in my previously-mentioned SEO course; Affiliate SEO Mastery.
Many are put off by this, and it’s understandable too. I get that waiting 9 months to be paid for the work you do today is not fun, but that is just how it is.
After those 9 months are up though – if you keep following this system – you can expect damn near record traffic month after month.
These are some of my results, and I managed to hit some great numbers in the first 3 months so you can definitely do this quicker if you follow the right plan.
Having Patience With SEO
The last thing I want to touch on is linked to the above point and that is to have patience.
I tell my students to simply; trust the technique.
If you’re following a proven path, then you have no worries and you should not feel worried if after 5 months you are still getting the same traffic as you did in month one.
Remember; you only need one post to get picked up for a great keyword and all of a sudden; you’re getting 20,000 visitors a month.
Just stay the course, trust the technique and keep putting out great content; it always works.
In fact; I tell my students that if they do this and they do not see success, I’ll be more than happy to buy the site from them given that they followed this exact method
If you do this, there’s no way you won’t have traffic and you won’t have sales.
Remember; this is all a numbers game so dare I say it’s impossible not to get traffic and make money with 200 posts ranking in Google and 30,000 visitors a month coming into the website.
Speaking of which;
BONUS: Turning SEO Into Commissions
My method of monetization is SEO and affiliate marketing which is another beast in itself to master.
If you’re interested in affiliate marketing; I’d like to offer you a limited-time, 100% free, no obligation training course which you can take right now.
It will show you:
- How to pick a niche
- How to pick products to sell
- How to write SEO content
- How to use affiliate links/programs
- and a whole lot more.
That’s all for this post.
I hope this has given you some clear insights on how to learn SEO – in the shortest time possible.
As I said; SEO is a complicated game but you have all you need on this page to get you going.
I suggest you visit the links I provided for more information and also consider joining one of the courses suggested.
There’s no benefit to trying to learn SEO by yourself with trial and error (which takes years) when you can simply follow a true, proven, up-to-date method to get you there.
Hope all is well at your end of the screen, be sure to leave me a comment down below if you have any questions.
I look forward to hearing from you.