With an astronomical high revenue intake and decades of experience behind them, Sam Walton’s greatest achievement can be considered as one of the biggest cash-generating businesses of all time.

What am I talking about?


Today I am doing a long-overdue update to my Walmart Affiliate program review because since I’ve first published this review/guide, the Walmart affiliate program has undergone a few major changes.

So; are you interested in becoming an affiliate for Walmart (arguably one of the biggest brands in the world)?

Keep reading as you are about to find out:

  • What the Walmart Affiliate program really is.
  • How it works.
  • What can you promote as an affiliate?
  • Their affiliate commissions structure (hint: it’s not great).
  • How to get started as an affiliate.
  • A few pros & cons and
  • A few new things I think you should know about.

Walmart Affiliate Program review

Towards the end, I will also give you a few pointers on how to best promote Walmart online for maximum conversion & commissions and; I’m also giving away a great affiliate marketing training course which will help you get started.


What Is The Walmart Affiliate Program?

Walmart Affiliate Program

The Walmart Affiliate Program (which can be seen here) is the official and only affiliate program of the Walmart website.

This affiliate program will allow you to earn commissions (commission rates to be discussed soon) on any purchases made by traffic you send to the Walmart website.

NB: Please note that this affiliate program is only for online sales, not for walk-ins through the many Walmart stores available in North America.

How Does The Walmart Affiliate Program Work?

Just like any other affiliate program, once you have signed up (and been approved) you will be given access to the backend system where you will find your affiliate links which you can then use to promote products from Walmart website.

If you’re new to affiliate marketing; you can see my affiliate links crash-course here.

What Can You Promote As A Walmart Affiliate?

Just like with Amazon (which we’ll talk about how they compare down below), Walmart offers a wide range of products that you can promote to your audience and make money from.

As you may imagine, they offer hundreds of different products in hundreds of different niches (although it may not be as extensive as Amazon).

Whatever your niche is, I am sure you will find something to promote within Walmart’s digital walls.

Here are some of their most popular categories:

  • Movies, Music & Books
  • Home improvement
  • Clothing, Shoes & Jewelry
  • Baby & Toddler Items
  • Sports & Fitness Equipment
  • Craft and Hobbies
  • and much more.

There’s a lot of categories; you can take a look at their website for a few ideas.

Walmart’s Affiliate Program Commission Rates

I for one have always been disheartened by the low commission rates Amazon offers, but for some reason I expected Walmart to be different. Sad to say;

Walmart is probably even worse than Amazon when it comes to their commission rates.

Here are some of the percentage rates for their major categories:

walmart affiliate commission structure

I am sure we can all agree that ~4% doesn’t sound like a lot, however;

If you manage to drive a decent amount of traffic to Walmart’s website every month, I am sure you can make this a profitable venture for you (in spite of the low commission rates).

Just like Amazon; the brand power Walmart has, along with its optimized conversion funnels does make up for the insanely low commissions being offered here.

If the commission rates haven’t put you off; let’s now see how you can get started right away promoting Walmart and making money with one of America’s biggest businesses.

How To Get Started As A Walmart Affiliate

All you would need to do to become a Walmart affiliate is simply visit their website and start the application process.

As with all affiliate programs registrations, you will be asked for your name, address, location and even your website’s URL (along with some of your traffic stats).

sign up with the walmart affiliate program

This will just take a few minutes to complete, and you will (likely) be approved very quickly.

Once you are approved & you have your own affiliate links which you can use on your website, it’s time to start making money and Walmart makes it easy with their selection of free promo tools you can use:

Tools To Help You Make Money With Walmart

The Walmart affiliate program offers a few tools which would help you drive customers to their website, these are:

Walmart SDK:

This allows you to embed products right on your site and blog posts with a “Buy Now” button tagged with your affiliate link.

This obviously makes the buyer much more at ease when purchasing and you give him the option to buy and “add to cartdirectly from your website.

The last remaining step for him/her would be to visit the Walmart website and checks out his cart.

This will obviously be tagged with your affiliate link, and you will get the commission for that sale.

The Walmart Chrome Extension:

A great, great tool to help you use the program much quicker, for better content, please see this great video explanation of how this works:

The Walmart WordPress Plugin:

If you are using WordPress (which you should be), then Walmart also has their own WordPress plugin that will allow you to easily add links to your content from the Walmart website automatically tagged with your affiliate link.

walmart affiliate wordpress plugin

Instead of manually searching for products on the site then linking it on the page, the plugin will find your product to promote based on the keyword you want to hyperlink.

If this sounds complicated, it’s my fault because it is really easy to set up and implement. You can see here how the Walmart plugin works on their website >>

How To Promote The Walmart Affiliate Program

Now that you have signed up and are ready to start promoting Walmart on your website, let’s look at some of the ways you can promote products to make a nice chunk of affiliate commissions each month.

Do Product Reviews On Your Blog

One of the best ways I have found to make money as an affiliate marketer is by doing product reviews (you can see my guide on how to do product reviews here).

A great review can easily get ranked in search engines since most likely the competition for specific review keywords won’t be too hard to beat, thus you are guaranteed some position in the SERPs.

In my opinion, this would be the best way for you to get started promoting Walmart products.

I advise you to spend some time researching and then reviewing products related to your niche and then linking to the appropriate item on the Walmart website from your review/blog post.

With this method (even though I do not have any idea of your experience or niche) I can guarantee that sooner or later you will make money.

Again; I advise you to check out my “make money with affiliate reviews” guide.

Email Marketing:

If you have an email list for your website with (at least) a few hundred subscribers, you are sitting on a goldmine and you don’t even know it yet.

Whatever industry your list is based on, I am sure that you can creatively tie in a product to it your list and this would be the best fastest way to earn some commissions with Walmart.

Simply look for a product that would be beneficial to your audience and send an email about it, ideally; you also do a product review beforehand.

You don’t have an email list yet, get one from Aweber as soon as possible because you’re leaving a lot of money on the table.

Use Social Media:

This may be the least efficient way, but it doesn’t hurt to share a few links on social whilst you wait for your reviews to rank and bring in visitors.

Social media can get you some sales but as I said, it’s probably the least effective (from my own experiences).

Also, keep in mind that some social networks do not allow affiliate links so linking to your review (instead of directly to Walmart) is your best bet here.

How Much Money Can You Make as a Walmart Affiliate

Let’s crunch some numbers…

Even though the commission structure is as very low, the really is no limit to how much money you can make by promoting Walmart to your readers.

For example, this patio fire grill (which is a great niche to get into btw), sells for $98 and you make 4% off that.

walmart patio grill affiliates

$98 x 4% = $3.92 commission.

Can you make one sale a day? How about 10 sales a day?

Of course; this all depends on your traffic, your niche and your copywriting skills but;

Ten sales a day would equal to $39.20 a day, that’s nearly $1200 a month just from promoting 1 item.

Also, remember that you can review & promote any and all the fire pits available on the Walmart website you (some of which go for way more than $100).

It’s all about getting the right product in front of the right audience and scaling those results.

Yes, even though the commissions are on the lower end, there is definitely money to be made here, and if you do the work, the results will always follow.

Walmart Affiliates vs. Amazon Associates

One question I’m received many times in the comment section below is whether you should go with the Amazon Associates Program instead of the Walmart affiliate program.

I say; why not both?

Why not offer the same product from 2 different places and let the customer take his pick?

You can join both and promote both on your site (there are no limits or restrictions on how many affiliate programs you can join and promote.

Do not try to pigeonhole yourself and your affiliate business to one product or even to one affiliate program.

The sky is the limit and there are plenty of ways to make money with affiliate marketing.

Is The Walmart Affiliate Worth The Effort?

If you’re happy with their affiliate commission rates and your niche calls for products which can be found on/at Walmart, then yes; you should definitely join.

As I said already, the possibilities are endless and you are set to make some good money without ever paying a cent to get started

Remember; all affiliate programs are free to join so you never have to pay to start promoting.

Get Started With Affiliate Marketing

Closing Words

I hope you enjoyed this review and this guide on how to become a Walmart affiliate.

If you are thinking of joining and have some questions, be sure to let me know in the comment section below and I’d be more than happy to mentor you towards your affiliate marketing success.

Also, if you currently are a Walmart affiliate, please share with us your experiences with the platform. It would help all the newbie affiliates thinking of joining.

Thank you very much for reading, I wish you luck in all your affiliate endeavors.


I never liked being told what to do & how to do it, so I set out to create a passive-income business online. In January of 2017, I quit my job & set out building my online business. To this day, I have been a full-time affiliate marketer & I share all that I learn on the way to my next goal of $30,000 a month on this website.


  1. Great Site, hard Niche Reply

    Hi Chris

    Thank you for this review, Open my eyes to the future, I am a newbie on the Internet arena, and when I see sites like your site, I realize that the Internet is the way to Go, I feel like my 9 to 5 its a waste, just for me know that the place that I go every week to buy groceries I can make money from it, I was in shocked, means I can be like one of the Walton Family, Awesome!!, I am telling you the Amazon and the Walmart stuff, you explain them so clear and easy to understand, thanks for sure I will give a try.

    My question if I am going to build a website by myself what do you suggest can be a good way to learn? thanks again


    • Mr 3HUNDRD Reply

      Best way to learn how to build a website is to join the Wealthy Affiliate program. I am on there (here’s a link to my profile) and it’s where I learnt all that i know today.

      Would advise you to check it out when you have a minute and ready to comment to becoming the next Walton haha 🙂 

  2. Thanks for introducing Walmart Affiliate Program to me! It’s the first time I heard that Walmart has such program.

    From what you mentioned, it seems that Walmart’s program is quite competitive. They offer lots of products and some are more attractive than the ones from Amazon.

    Besides, promoting their affiliate program is also a good idea too. I think I will try it now. Just by clicking your link?

    • Mr 3HUNDRD Reply

      No I am on an affiliate for Walmart so it makes no difference which link you click 🙂 Just go and make some money! 🙂 

  3. Chis, Thanks for this extremely detailed review of the Walmart program. The commissions aren’t that great, but they are competitive. If you have a good niche and they have the related products, I say go for it. When you look at the math like you have, if you can create volume to your site, you can make some money. I’m going to be signing up with them as well. Thanks again.

    • Mr 3HUNDRD Reply

      You are very welcome Warren. Let me know if I can help in any way. 

  4. sir i want more information about tax pay option . about tex form . where to find text pay form ?

    • Mr 3HUNDRD Reply

      Regarding the Walmart Affiliate? You have to read their Terms and Conditions and also supply your state or country to see which tax rates apply to you.

  5. Great review of the Walmart affiliate program! I learned quite a bit:) Quick question… When I sign up, do I have to supply my SS#, or can I just give them my EIN #?

    • Mr 3HUNDRD Reply

      You can give them your EIN #, however I am not in the US so different rules apply to me. I suggest you ask around from a US based Walmart Affiliate.

  6. Can I use a website that was purchased through a book deal?

    • Mr 3HUNDRD Reply

      Depends on the deal, but I am guessing there shouldn’t be a problem no.

  7. I signed up for the Amazon affiliate program. Made several dozen sales in less than three weeks but I was still denied because “I do not have enough post likes”. Will I have this same problem with Walmart or Target affiliate programs or is that just an Amazon thing?

    • Hey Jackie. Sorry to hear that but I never heard of such a thing.

      What are “page likes” for Amazon?

      Sorry to hear that though.

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