Affiliate marketing has come a long way since it’s humble, and very obscure, beginning in the late 90s.
Today, affiliate marketing is seen as a powerhouse for digital marketing and online businesses and I am glad to see big box retailers jumping in on the bandwagon and giving affiliates the opportunity to “ride the wave” of the online commerce boom alongside the world’s most popular brands.
A few weeks ago I did my Best Buy Affiliate program review and also the Walmart affiliate guide. Both reviews got a lot of attention and I know it helped a lot of affiliates out there setting up their affiliate business.
Today, it’s Target’s turn to sit in the hot seat, to be more specific; today I will be doing my Target Affiliate program review.
I am sure Target needs no introduction, especially to my mostly-US audience, but I am sure not too many affiliates know that Target offers an affiliate program that you can join and earn a commission off driving traffic to the Target main website.
So, interested in becoming a Target Affiliate?
Let’s see if this affiliate program is something you should be investing your time and energy in.
Name: Target Affiliate Program
Affiliate Commissions: 1% to 8% (explained below)
Niche & Industry: General Physical Goods (mostly home goods & items)
Final Rating: 4/5
What Can You Promote As A Target Affiliate?
Right, let’s get into the nitty gritty here and see what products you have available for you ready to sell (for a commission) on the Target online marketplace.
The marketplace, as I am sure you would’ve guessed by now is mostly in the home goods / general products kind-of-niche, however, even within these seemingly wide and broad niches, you can still find something to promote on your niche site.
Some of the most popular categories Target is known for are:
- Clothing (shoes & Accessories)
- Electronic and Entertainment
- Household Essentials
- Video Games
- Toys for youngsters
- Patio & garden furniture
- And much more.
You can see a list of their top categories taken from the target homepage here:
Whatever industry or niche you are in, I am sure you can find something to promote from the vast SKUs available on the site.
Obviously, keep in mind that these are physical goods, so you won’t find any software or online tools to sell on Target.
Unfortunately, physical good such the ones carried by Amazon, Best Buy, and even Target, all come with a below industry-average commission rates.
Target’s Affiliate Structure
As an affiliate for Target, you get a commission of 1% to 8% commissions rate depending on the products you sell. Here’s a chart explaining the commissions’ structure better:
1% for beauty products is not the best so if you want to promote beauty products, go with Amazon as they offer the bare minimum of 4% for these type of products, however, for home items and at an 8% rate, Target is the clear winner here.
As I said this is a below-industry average as far as affiliate commissions go (usually 20%+) but you’d be surprised to know that Target offers one of the best rates for physical goods.
Just for a comparison, here are what other online stores similar to Target offer as a commission structure.
- Target: 1% to 8%
- Best Buy: 0% (it’s laughable I know)
- Walmart: 1% to 4%
- Amazon Associates: 1% to 8% (depending on volume).
How To Join Target’s Affiliate Program
Joining Target’s affiliate program is easy.
All you need to do is to head over to the Target affiliate sign up page and register to become an affiliate.
You are going to need a working website ideally before you join as to make sure you get accepted without any hassles.
If you haven’t got a website just yet, maybe it’s not the time for you to be looking at affiliate programs to join just yet.
I have a great guide on how to start an affiliate website. Go through that guide first, get set up then come back to read the remainder of this Target affiliate program review.
Target’s Affiliate Cookie Length
Cookies, however, do not last forever but Target allows for up to 7 days to make a sale and be eligible for a commission.
You may think this is short, but it isn’t really. Amazon’s is only 24 hours just to give you an example.
7 days is good enough for a person to decide if they want to buy. Just be sure that you are sending highly targeted buyers to your links.
If you’re doing that already, a 7 day cookie is more than enough for you to be able to make a great income with Target.
How To Promote Target Online
If you want to build a real, sustainable business with Target (and affiliate marketing in general) you are going to need to have your own website where you get people who are interested in buying your site through the many traffic generation techniques that are available.
One of the best ways I can recommend to promote an affiliate program like Target is to do specific product reviews on specific items found in the Target marketplace.
For example, let’s say you are in the “Outdoor Garden” niche, you can do product reviews on the many different lawn mowers that are available on the site.
What this review would do is that (if done right), it will rank high on the search engines and people who are looking for “lawn mower reviews” are likely to be very much interested in buying a lawnmower.
If you review delivers the information needed, then sending them to Target to the specific product page is a sure way of making solid commissions and selling the product.
As I said, you need to send targeted visitors that will not take too long to buy (hence not having to worry about the 7-day cookie).
Sounds interesting? I have a full guide on how to write product reviews with the aim of making affiliate commissions here:
How Much Money Can You Make Promoting Target?
At an 8% rate, it’s safe to assume that you can make some pretty good commissions sending people to Target and buying up products through your link.
If you manage to build a site that has a lot of traffic (or maybe you’ve already done the hard work) and you send buyers to Target, I can see you making a great income online each month.
Any Alternatives To The Target Affiliate Program?
With that said, based on the commission’s structure that they have, same-day delivery for most items and also the high brand value Target has, I would say that it’s probably the best option for you.
Amazon also is a great opportunity and Amazon also has a huge brand behind it but a 4% commissions rate knocks it down a bit compared to Target.
Here are my top-ranked affiliate programs:
Remember, you call also join all 4 (although I would recommend you stay away from BestBuy).
There are no limitations on joining all the affiliate programs in the world and using them all to monetize your traffic, however, some affiliate programs are better than others and Target, based on my reviews, is the winner.
UPDATE: Please note that Target is mostly for US customers only. If you want an international retailer, go with Amazon.
Do I Recommend Target As An Affiliate Option?
Yes, I do, they are a great affiliate program and I am sure that you have a lot of opportunities promoting products found and sold on their website.
Should You Become A Target Affiliate?
If you are in a niche where it makes sense to promote products that Target offers, then you should become an affiliate yes.
It’s free to join, and you have an ok-ish commission rate to get you going.
As time goes by, I see Target and another big-box retailers focusing more and more on the online side of sales so I am sure this program will be developed and improved further from here.
Just look at the sad situation Toys’R’Us are in. They have failed to jump on the e-commerce side of things and never had any respect for affiliates promoting their products, today they are dangerously close to going out of business.
My point here is this:
Affiliate marketing is here to stay and while these big box retailers are a bit late to the party, be assured that once they see the full potential of affiliates, they will be the ones driving the industry forward.
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Thank you for reading my Target affiliate program review, I really hope this quick guide has answered some of the questions you might have had about the program.
If I missed anything or if something is unclear, you can leave me a comment below or you can also visit the Target Affiliate’s FAQs page.