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Advice / Affiliate Marketing

How To Use Pinterest For Affiliate Marketing

6 min read

Unlike any other major social media platforms Pinterest had a strict policy regarding affiliate links as until May 2016, it was forbidden to include affiliate marketing links within your URLS with pictures you post on your Pinterest boards – that ban has now been lifted.

As expected, this policy resulted in affiliate marketers abandoning Pinterest in favour of other similar platforms.

Pinterest is the preferred platform for most retailers and research has proved that Pinterest generates 4 times more revenue than Twitter and even 30% more than Facebook (on a per click basis).

You’d be surprised to know that nowadays; Pinterest accounts for 25% of all retail referral traffic.

Thus, Pinterest is far more important for retail sales and affiliate marketing than any other social network.

Many affiliate marketers don’t know how to use Pinterest for affiliate marketing as due to the ban on affiliate links on Pinterest very few marketers have focused on affiliate marketing using Pinterest.

Below, I am going to give you my best tips on how to use Pinterest for affiliate marketing.

How To Use Pinterest For Affiliate Marketing

How To Use Pinterest For Affiliate Marketing

Include Affiliate Links On Your Pins & Boards

You can now easily include affiliate links with all the pins you share in the pin description and can also use these links on your boards.

With several free-to-use URL shortening services available to an affiliate marketer today, adding shortened affiliate links to pin in the description section is not a big issue.

Most affiliate companies also provide you the ability to add tracking codes to your affiliate links and this will allow you to monitor the conversions from Pinterest easily.

Promote Your Pins or Boards with Affiliate Links

With more than 100 million users and billions of pins and boards across them, Pinterest is a vast ocean where finding a pin or board can be almost impossible.

Chances of a random user arriving at your board or pin are extremely low and as such many users actively promote their pins and boards using various methods.

This is even more important for pins and boards with affiliate links as without a sufficiently high number of visitors, affiliate links are not going to be of any help to you. You can use various methods for promoting your pins.

Need Ideas? See how these 18 Pinterest experts do it.

Promoted Pins is the Pinterest’s version of Facebook ads which allows a user to promote their pins by paying a small fee. Promoted pins are quite like other modes of advertisement found on other social media networks.

With promoted pins, you can direct a user who clicks on your pin to your website and in this case, you’ll on a pay per click basis. This option is ideal for you if you want to redirect a user to a specific URL or website after clicking on a pin posted by you.

There is also an option to select engagement in the promoted pin campaign objective which can help you in increasing the engagement on your pins.

If you use this option then you’ll have to pay for repin, close-up views, and clicks as engagement requires you to pay on a pay per action taken basis.

Many people also share their pins and boards on their other social media accounts such as on Facebook, Twitter and Instagram etc. as this will allow you to tap into your followers on other social sites and can vastly increase the reach of your pins and boards.

Remember Not Be Too Sales Focused

Marketing on Pinterest is quite like marketing on other social media channels and using a too heavy sale based approach can backfire and may even reduce the number of your followers.

The first goal of anyone who joins Pinterest is to look for awesome and attractive content. Too many pins with affiliate links will be a big turn off for your users.

You must maintain a healthy balance of pins with and without affiliate links. Although, there is no fixed ratio, many users cite various ratios such as 80% pins without affiliate links and 20% pins with affiliate links.

Others cite ratios of 70-30 or 60-40, you’ll have to do a little bit of testing and see what works for you as when it comes to intricacies of affiliate marketing on Pinterest and social media there is no one size fits all solution available.

Read: The 4 Best Affiliate Programs For Beginners

Avoid Spamming aka Don’t Ruin It, Please

Many users to generate more sales and profits forget the line between social media marketing and spamming. You must share your pins only on your profile and related boards which are focused on the same topic.

Over the recent years, Pinterest has revised its algorithm and has added quite advanced spam detection future which can detect most types of spam activity.

The image in the pin must be consistent with the destination URL. If you are using a picture of a product, but the users are directed to a completely unrelated webpage, then this is spam and can get you banned from Pinterest.

Some users also advise against using shortened URLs in affiliate links, but there is no clear evidence to suggest that this is the case and the jury is still out on the question of using shortened URLs for affiliate links on Pinterest.

Use Disclosures (If You Want To Play It Safe)

FTC guidelines make it necessary to disclose if you are going to be paid when a user buys something using an affiliate link.

This is also a question of ethics as selling someone a product without telling them that you’ll be paid a commission for each sale also doesn’t sounds right from a moral point of view.

Disclosing your affiliate links can indeed have an overall positive affect on your followers as research has shown that people tend to trust those who disclose any financial or monetary interest in a product which they are promoting beforehand.

Read: How To Maximise Your Earnings As An Affiliate Marketer

Final Words

Pinterest has emerged as one of the leading social media sites in a short amount of time and has become an indispensable tool for marketers using the powers of images and graphics for selling products and services.

By following the above-mentioned tips, you can use this wonderful tool for affiliate marketing and add another income stream to your online income.

Despite the focus on graphics, general rules of using Pinterest are quite similar to other social media networks and the above tips in one way or another can be easily applied to sites such as Facebook and Twitter also.

Thank you for reading. Be sure to leave me a comment down below if you have any questions. See you on the next blog.

-K

8 Comments How To Use Pinterest For Affiliate Marketing

  1. Hollie Rose

    I’m an affiliate marketer for about 3 months now. My Pinterest account is even newer- only about 2 weeks old and I have to admit I don’t really know what I’m doing when it comes to it. I also had no idea that Pinterest accounts for so much traffic so I haven’t been putting too much effort into it. But from now on I think I will! Thanks for the great tips:)

    Reply
    1. Mr 3HUNDRD

      It will build in time – trust me on this; Just keep at it, use the guidlines and tips otlined here and you’ll be ok. If you have any Qs, be sure to let me know.

      Reply
  2. Geoff

    Hi Chris,
    This is a great post. I never realised that Pinterest worked so well for affiliate marketers. I just thought it was for sharing cool photos!
    For a platform that hasn’t been around for long it’s amazing how people have seized on it. Is it easy to build a following on Pinterest, or do you need a strategy in place like Twitter?
    Regards
    Geoff

    Reply
    1. Mr 3HUNDRD

      As with everthing ,the bigger the platform gets; the harder it will be to get followers and traction on there. As they say; the best tiem to build a tree is 20 years ago, the second best time is today.

      Go get started with Pinterest and start working on buidign your loyal following. 🙂

      Reply
  3. Vanessa

    Great post! I’m happy to hear that the ban for putting affiliate links has been lifted. I wonder why they did this?

    Out of all social media platforms for my niche Pinterest is the key to drive traffic to my site. I haven’t gotten many saved pins from people even though they see my pins and I think it’s because I don’t have any photoshop/graphic designing skills. I just select a picture and I upload but the most popular pins seem to be those with some fancy text in the pictures. Do you know what I mean

    What kind of programs can we use to create these fancy texts in our pictures without having to actually learn graphic designing and etc?

    Reply
  4. JeffWA

    Chris,
    I agree with you that Pinterest is really an undervalued method used by marketers in being able to drive traffic to his/her online business.

    Just like any other social media platform you have to build up a following first; done by performing this same task for others. Too often people like to “pin” in this case links to articles/posts soon after joining a social media site as if they’re shilling something way too soon.

    I also read the link to another article that you wrote which provided training on exactly how to get tons of traffic through Pinterest as well as the thoughts you shared with the 18 business owners who have created success through this site.

    Great article sir!

    Jeff

    Reply
    1. Mr 3HUNDRD

      Thank you Jeff. Glad my article was insightful to you. 😉 Let me know if you need help getting started with Pinterest. 🙂

      Reply

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