Unlike any other major social media platforms Pinterest had a strict policy regarding affiliate links as until May 2016, it was forbidden to include affiliate marketing links within your URLS with pictures you post on your Pinterest boards – that ban has now been lifted.
As expected, this policy resulted in affiliate marketers abandoning Pinterest in favor of other similar platforms.
Pinterest is the preferred platform for most retailers and research has proved that Pinterest generates 4 times more revenue than Twitter and even 30% more than Facebook (on a per click basis).
You’d be surprised to know that nowadays; Pinterest accounts for 25% of all retail referral traffic.
Thus, Pinterest is far more important for retail sales and affiliate marketing than any other social network.
Many affiliate marketers don’t know how to use Pinterest for affiliate marketing as due to the ban on affiliate links on Pinterest very few marketers have focused on affiliate marketing using Pinterest.
Below, I am going to give you my best tips on how to use Pinterest for affiliate marketing.
Include Affiliate Links On Your Pins & Boards
You can now easily include affiliate links with all the pins you share in the pin description and can also use these links on your boards.
With several free-to-use URL shortening services available to an affiliate marketer today, adding shortened affiliate links to pin in the description section is not a big issue.
Most affiliate companies also provide you the ability to add tracking codes to your affiliate links and this will allow you to monitor the conversions from Pinterest easily.
Promote Your Pins or Boards with Affiliate Links
With more than 100 million users and billions of pins and boards across them, Pinterest is a vast ocean where finding a pin or board can be almost impossible.
Chances of a random user arriving at your board or pin are extremely low and as such many users actively promote their pins and boards using various methods.
This is even more important for pins and boards with affiliate links as without a sufficiently high number of visitors, affiliate links are not going to be of any help to you. You can use various methods for promoting your pins.
Need Ideas? See how these 18 Pinterest experts do it.
Promoted Pins is the Pinterest’s version of Facebook ads which allows a user to promote their pins by paying a small fee. Promoted pins are quite like other modes of advertisement found on other social media networks.
With promoted pins, you can direct a user who clicks on your pin to your website and in this case, you’ll on a pay per click basis. This option is ideal for you if you want to redirect a user to a specific URL or website after clicking on a pin posted by you.
There is also an option to select engagement in the promoted pin campaign objective which can help you in increasing the engagement on your pins.
If you use this option then you’ll have to pay for repin, close-up views, and clicks as engagement requires you to pay on a pay per action taken basis.
Many people also share their pins and boards on their other social media accounts such as on Facebook, Twitter and Instagram etc. as this will allow you to tap into your followers on other social sites and can vastly increase the reach of your pins and boards.
Remember Not Be Too Sales Focused
Marketing on Pinterest is quite like marketing on other social media channels and using a too heavy sale based approach can backfire and may even reduce the number of your followers.
The first goal of anyone who joins Pinterest is to look for awesome and attractive content. Too many pins with affiliate links will be a big turn off for your users.
You must maintain a healthy balance of pins with and without affiliate links. Although, there is no fixed ratio, many users cite various ratios such as 80% pins without affiliate links and 20% pins with affiliate links.
Others cite ratios of 70-30 or 60-40, you’ll have to do a little bit of testing and see what works for you as when it comes to intricacies of affiliate marketing on Pinterest and social media there is no one size fits all solution available.
Avoid Spamming aka Don’t Ruin It, Please
Many users to generate more sales and profits forget the line between social media marketing and spamming. You must share your pins only on your profile and related boards which are focused on the same topic.
Over the recent years, Pinterest has revised its algorithm and has added quite advanced spam detection future which can detect most types of spam activity.
The image in the pin must be consistent with the destination URL. If you are using a picture of a product, but the users are directed to a completely unrelated webpage, then this is spam and can get you banned from Pinterest.
Some users also advise against using shortened URLs in affiliate links, but there is no clear evidence to suggest that this is the case and the jury is still out on the question of using shortened URLs for affiliate links on Pinterest.
Use Disclosures (If You Want To Play It Safe)
FTC guidelines make it necessary to disclose if you are going to be paid when a user buys something using an affiliate link.
This is also a question of ethics as selling someone a product without telling them that you’ll be paid a commission for each sale also doesn’t sounds right from a moral point of view.
Disclosing your affiliate links can indeed have an overall positive affect on your followers as research has shown that people tend to trust those who disclose any financial or monetary interest in a product which they are promoting beforehand.
Pinterest has emerged as one of the leading social media sites in a short amount of time and has become an indispensable tool for marketers using the powers of images and graphics for selling products and services.
By following the above-mentioned tips, you can use this wonderful tool for affiliate marketing and add another income stream to your online income.
Despite the focus on graphics, general rules of using Pinterest are quite similar to other social media networks and the above tips in one way or another can be easily applied to sites such as Facebook and Twitter also.
Thank you for reading. Be sure to leave me a comment down below if you have any questions. See you on the next blog.